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Inbound Marketing

ATTRACT > CONVERT > CLOSE > EXCITE

Inbound Marketing is a magnet to attract the right traffic to your company's products and services. Our experts work with you to deliver content your buyers need through targeted strategies, blogs, ebooks, social media marketing, PPC and email campaigns.

Inbound marketing
Buyer Personas
We collaborate with you to distill your target markets into specific research-driven buyer personas. Better buyer personas mean better, more effective marketing.
Marketing Campaigns
We tailor marketing campaigns and automated workflows that segment your leads according to the ways your buyers interact with your content.
Marketing Content
We write clear, strategic copy that your visitors and clients want to read. We conduct intensive research to produce thoughtful and relevant content.
SEO Marketing
We help you develop and maintain content, identify powerful long tail and short tail keywords, use spot-on metadata and foster smart and relevant link building.
Social Media Marketing
We use social media to connect your content with thought leaders and consumers. Our goals are to boost leads, encourage engagement and foster loyalty.
Paid Advertising
We use PPC in conjunction with a tailored inbound marketing strategy to bolster visibility, lend credibility and generate leads on search engines and social media.
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Beginner's Guide To Inbound Marketing

Learn more about each stage of inbound marketing -- Attract, Convert, Close, and Delight -- and actions you can take to increase leads and business.

Download Now
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MEASURABLE MARKETING

We use Key Performance Indicators (KPIs) like traffic, leads and customers so you know you’re getting the best return on your investment. Your campaigns are monitored every step of the way. Results are measurable, and you’ll know exactly how your marketing dollars are being spent. Providing excellent return on investment, Inbound Marketing is data-driven. Today’s consumers are internet savvy and expect more. Content-driven Inbound Marketing delivers the information potential customers need and empowers and educates consumers, shepherding them along the buyer’s journey from visitor to lead to customer.

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Ultimate Escape Game engaged Horton Group to create a custom WordPress website and integrate Hubspot to run full-scale inbound marketing campaigns. The result was increased traffic, leads and revenue.

Auto Masters SEO PPC
A multi-location car dealership retained Horton Group to monetize their online presence and drive leads into their sales funnel. Horton Group implemented inbound marketing strategies and a PPC campaign, helping convert leads into happy car-buying customers.
 
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Horton Group created targeted ads for U.S. Tsubaki's job seeker demographic with an emphasis on creative graphics, engaging content and easy to understand messaging.

 
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