a horton how to: Inbound marketing 101

What is Inbound Marketing?

Inbound marketing is more than just another one of those buzz words. It's a seriously effective method of generating new business regardless of industry. Is inbound marketing right for your business?


    • 1No prior knowledge required
      Ever wondered what people are talking about when they say inbound? This is a beginner's guide for a reason!

    • 2Learn what each phase of inbound marketing entails
      How can you attract, convert, close, and delight website visitors?

    • 3Read about the best practices and best tools
      How should I successfully blog? What are the best marketing automation tools? What does SEO actually mean?

Breakdown Inbound

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All website traffic is not created equal.

One of the most important stages of inbound marketing, where it all begins, is the Attract stage. In this stage of inbound, you can use social media, blogging, content marketing and more to bring traffic to your website. However, you want to make sure that it's not just any traffic, but traffic that is interested in your products and services.

To learn more about qualified traffic, click here.

Traffic is good. Leads are better.

Getting people on your website is one thing, getting their email and establishing a relationship with them is another. Leads are people who are expressing interest in what you do, and that's where the fun like email marketing automation and CRMs begin.

To learn more about converting leads, click here.