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Content Writing

We write clear, concise and strategic copy that your clients will want to read. We are seasoned researchers and expert wordsmiths. We learn from you to craft thoughtful copy that’s relevant to your audience. A successful online presence requires a lot of words, and our writers are happy to deliver the content you need to attract business. Our writers are certified Inbound Marketing specialists and savvy content marketers.

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Content Marketers

We can help you with anything from content strategy to fully managing your online content. Engaging high-quality content is essential to marketing and digital success. Our writers will maximize SEO while keeping your readers front-of-mind. Horton’s Inbound Marketing and Content teams work together to identify keywords and search terms that work best for your content to create reader-focused, expert content that search engines crave.
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Content Writing For Your Website

Content Optimized For Web:

Seach Engine Optimized

Writing search engine optimized content is a science and art all in one. Making sure your content has an appropriate keyword ratio with the right long-tail keywords dropped throughout is key to your SEO strategy. But it's not all formulaic at the end of the day. Ratios, analysis, and search engine manipulation only gets you so far. Well written, thought out, on-brand content is just as important. Horton Group content writers do it all, science and art. We want to make sure your website performs and reads well.

Conversion Friendly

Websites need to be design and written to convert. It's not enough to make sure your website is mobile friendly with well designed navigation and UX. Users need to arrive at your website and know exactly where their clicks are needed. Being a HubSpot Silver Partner Agency and specializing in inbound marketing, our content writers deliver copy that converts. Writing calls-to-action that resonate with your visitors and draw their attention is important and cannot be overlooked during a web development project.

What is Content Marketing?

It’s strong, clear, optimized content that conveys critical information to help your website rank highly on search engines, drive leads to your offers, engage your stakeholders through industry-specific blogging, and more. At Horton Group, our writers understand that the average visitor spends 10 seconds or less scanning a web page; so we keep it short, concise and powerful.

Our content marketing offerings include:

  • Inbound Marketing -- optimized content and strategy
  • Blogging -- set-up, strategy, idea generation, and writing
  • Web copy -- research, content and editing
  • Social Media Marketing -- set-up, status updates and PPC advertising copy
  • Content marketing strategy
  • Content offers
  • eBooks, white papers and infographics
  • Copy editing
  • About Us, Product Descriptions, Case Studies, Bios and more
  • Ghostwriting and collaborative writing