Integrated marketing communications (IMC) includes the strategic use of social media platforms and social networking.

 

Social media marketing offers businesses a free way to reach millions of people at the touch of a button. Whether it's your latest and greatest product, a fantastic sale, or even just some useful information for your readers - social media marketing is the newest and arguably the fastest way to promote your business.

 

Enter Horton Group. 

 

We know that not everyone has time to deal with the variety of platforms like Facebook, Twitter, MySpace and LinkedIn on a daily basis. Keeping up with social media is kind of like keeping up with a work-out regimen: you know it will benefit you in the end but it can be difficult to stay on track. 

 

We have the skills, knowledge and staff to manage your messaging across the social networking accounts important to your business. We will evaluate which platforms are best suited for your niche or your industry. We do everything from setting up accounts to strategically sending out information and designing customized social campaigns that will help engage an audience.

 

Have a new social media platform? Horton Group also works with businesses, entrepreneurs and organizations who are building their own social networking websites. People Beating Cancer, for example (http://peoplebeatingcancer.org), has developed a Drupal website that is an "interactive health communication application." Horton Group is proud to help organizations like this build a social networking website online. Call us to discuss your vision or send us information.