An area used car dealer with locations in Smyrna, Madison, and Nashville approached Horton Group to help them make the most of their online marketing presence. While the dealership ranked well for “buy here, pay here” + “city” searches, they were missing out on tremendous opportunities to attract targeted traffic, generate leads and convert those leads into happy car-buying customers. By employing strategic SEO and PPC campaigns, Horton Group’s Inbound Marketing Team helped them refine their goals and realize these opportunities. In just over two months, sales at one of their locations showed a 50% increase.
We've been developing websites with search engines in mind for over 20 years in the Nashville market. Since before the turn of the century, we realized the importance organic traffic and search engine marketing was going to have. Over the years, search engine optimization has changed over and over again. What was once a manipulation of search engine algorithms, massive link-building efforts, and blackhat SEO, has now turned into a mix of development chops and content marketing.
Specializing in inbound marketing and being a HubSpot Partner, we get content marketing. It's usually not understood that social media engagement, consistent blogging, and ongoing website updates are absolute necessities if you're looking for the most guaranteed search engine ranking results. SEO is no longer just HTML tags and spamming links around the web. Google recognizes when website visitors leave your site happy with content they came looking for. To speak more about inbound marketing, speak with an Inbound Strategist by submitting this form.
Horton Group SEO Specialists get to know your industry and conduct keyword research surrounding your services. We uncover what your users are searching for online and optimize your website for those terms. By integrating long tail keywords into your headers, page titles, meta descriptions, and URLs, Google and other search engines will better recognize what content you want to rank for. Organic traffic can oftentimes be the highest converting traffic, and it's important to capitalize on that trend by being strategic with your SEO components.
Making sure your page titles are optimized is an important part of the "on-site SEO" process, but that's only half of the battle. To ensure your website is visible on search engines, you'll need to manage your citations and listings in directories all across the Internet. Horton Group SEO Specialists use Yext to make your listings consistent across all major directories. This can have a huge impact on your website's search visibility.