Web Design
Successful web design requires careful planning, so at Horton Group we collaborate closely with our clients throughout the web design process. We believe that websites should be designed for users, and that search engine optimization (SEO) should be part of any web design project.
Horton Group wants to push your business in front of the competition with great web design. Horton Group’s web design philosophy is based upon these development pillars:
- A strong content plan that targets users and search engines
- Commonsense Information Architecture, search engine friendly
- Consistent, best practice usability and accessibility
- Clean, modern design
Advertising & Marketing
Horton Group is a Nashville advertising agency founded in 1996. We can help your business tell a consistent story, stand out above your competition and target new customers. Horton Group's advertising experts have a plethora of advertising experience in: Radio, Television, Outdoor, Online, Mobile Apps , broadcast production and much more. Many business owners want to focus their time on running their business, not meeting with advertising salespeople every day. We understand the big picture. Horton's advertising professionals will share proven advertising techniques with you.
Advertising has so many moving parts and so many different media outlets are wanting you to buy their "hot package of the day". Our seasoned media buyers can start taking those calls for you. We can be your one point of contact for all your advertising and marketing, helping your business grow. We know advertising. Let's start a conversation.
SEO
SEO - or Search Engine Optimization - is defined as achieving an optimal search engine ranking. Whenever you search for information on search engines, the listings that come up on page one naturally get most of your attention. Ranking high on a search engine makes all the difference in terms of website visibility, potential business, and, ultimately, money. If you hate money, then SEO is not for you. If you love mo’ business and mo’ money, you’ve come to the right place because we love SEO. We have search engine optimization packages suitable for everyone. If you want the boring details of how SEO works, keep reading, if not, just give us a call and let’s talk.
Social Media Marketing
Integrated marketing communications includes the strategic use of social media and social networking.
When used effectively, one must make a truly consistent commitment to a social marketing relationship with consumers - or as we call them in the land of social media, "fans" and "followers."
Social media marketing offers businesses a free, albeit sometimes consuming, way to reach millions of people at a touch of button. From your latest and greatest product, a fantastic sale, or even just some useful information that will get passed along though the social network of readers Social media marketing is the newest way to promote your business.
Web Development
Horton Group is committed to web development in Drupal, an open source content management system with a global community of software programmers and users. We're so fond of Drupal that we've made it our underlying development software. Drupal is a content management system moving swiftly forward, with thousands of web developers contributing to its growth and popularity. The Drupal community includes the best and the brightest. Drupal converts include the White House (www.WhiteHouse.gov) .
Drupal is a flexible system which allows for dynamic content, sophisticated categorization of content and custom theming. A content management system is imperative for an organization that needs to streamline communications efforts. The management and publishing of content online has become a standard request of clients.
