One of the most important elements to your positioning within Google's local business listings, commonly called the local box, is getting reviews from customers directly on your Google Places business page. Along with making sure all of your local directories are built, claimed and updated with the correct information, scoring...
Blog
06/14/2013 - 10:38am
We like to think of our office space and those that inhabit its wide open expanses as uniquely original. From the exterior’s vibrant mosaic of color, to the Civil War Era hardwood floors, the building is abuzz with innovation, exhuming creativity and artistry. Of course, this design was by no means an accident...
06/07/2013 - 8:58am
SEO may not be dead yet, but it does seem to be wearing thin in the wake of a more popular new buzz word, inbound marketing. This phrase has been around awhile, but is slowly taking the place of SEO as the next website marketing mainstay.
To prove this point, two well known SEO companies have recently...
06/04/2013 - 3:06pm
We here at Horton Group have been cranking out websites since 1996. Back in those days you had to type out every single piece of code by hand, while cooling down overworked servers with bags of frozen peas. OK, so maybe it wasn’t that bad, but the web development scene has changed drastically since the 90’s.
In the modern era of...
05/29/2013 - 2:14pm
Humans have always had a powerful desire to stay fit. Even the ancient Greeks and Spartans had their workout routines – how else did they get those stunning abs and shapely butts? Today there are so many fitness regiments to choose from many have difficulty separating what is gimmick from what gets real results. The same way a person may struggle with finding ways to stay in shape, a...
05/24/2013 - 9:42am
For the price of a Super Bowl Ad (4mil), a brand can buy a promoted trend on Twitter for almost three weeks. Given the audience of advertising’s most coveted placement, it may seem like an unbalanced hypothetical to ponder. But more and more advertisers are exploring the potentially undervalued market of Social Media advertisements. BIA/ Kelsey, a media and telecommunications...
05/21/2013 - 6:38pm
Horton Group offers these SEO tips – some best practices for search engine optimization. Our clients want to know what they can do to improve their SEO, but also where they can be penalized. For your search engine optimization enrichment here is a starter list of 10 useful tips that will help you get on the road to success.
10 Tips for A Better SEO Strategy
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05/09/2013 - 10:45am
Marketing has taken on a whole new life. With the advent of technologies that have made connecting with once hard to reach audiences effortless, strategies have shifted and new tactics have emerged.
Outbound marketing, a somewhat archaic form of marketing communications, has taken a back seat to its more hip cousin inbound marketing. Practices like ad buying and mass emailing are now...
