Horton Blog

Jul 25 2014

Posted by: Joey Dye

As much as it hurts to hear, customers are a lot less concerned about your company and the products you offer and much more concerned about their needs, interests and desires. To reach them through inbound marketing, you will need to give them content they actually care about. And the best...

Jul 25 2014

Posted by: Emily Gold

Facebook has become an essential marketing tool in political campaigns. The presidential election of 2008 proved that Facebook could be used as an effective way to connect with supporters and mobilize voters. And though Facebook engagement doesn’t directly result in more votes...

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Jun 20 2014

Posted by: Joey Dye

You’ve seen the stats, heard the case studies, and are ready to make the move into content marketing. But how do you convince the rest of your company, who has focused strictly on traditional marketing for years, to start investing time, money and energy into a new form of marketing?

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Jun 20 2014

Posted by: Adam Carbonneau

What if you could optimize your website to increase lead generation and act as a 24/7 sales rep, converting visitors into customers even while you’re asleep? Online videos customized for people at each stage of the buying process can make this happen for you.

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Jun 11 2014

Posted by: Joey Dye

By now, you’ve likely heard how inbound marketing is the best way to reach your target audience. For those of you who are still on the fence though, just take a look at these eye opening statistics:

  • Businesses who blog generate 67% more internet leads than those...