Horton Blog

Aug 20 2015

Posted by: Horton Group

Email marketing is just as affordable and profitable as ever, but only if you do it right. That’s evidenced by the fact that lots of companies are facing higher and higher “unsubscribe” rates with every new message they send.

So, how do you make...

Aug 18 2015

Posted by: Joey Dye

In our minds, inbound marketing is everything that doing business in the digital age should be. Instead of hammering away at prospects with mailings and phone calls, like we had to do in the past, you just set up a targeted online sales funnel and watch the new leads come pouring in....

Aug 13 2015

Posted by: Horton Group

Here’s something you probably didn’t know about social media: it’s usually the  smaller businesses – despite their lack of equivalent budgets and personnel – that have the advantage over their much larger competitors. In other words, David beats Goliath more often than not.


Aug 11 2015

Posted by: Horton Group

Most business owners we meet have heard of HubSpot in the past, but haven’t actually used it themselves. Hubspot is a powerful, easy to use, integrated set of applications that businesses can use to attract,...

Aug 06 2015

Posted by: Horton Group

You were tired. Tired of long hours, low pay, answering to a slew of people who knew less about your job than you did, and meager benefits.  So, you created your own business. You ran after your dreams, built a business model, researched trends and opened up your first office. You built...