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Oct 01 2015

Posted by: Doug Bryson

Without question, social media has dramatically leveled the playing field of business. Where larger organizations once stood out, thanks to their hefty marketing budgets, smaller local businesses are now able to reach their audiences without the limits they once struggled with. Of course, as with just about everything else, there’s a right way and a wrong way to do social media for business. Let’s take a gander at the top 20 mistakes local small companies make with their SMM campaigns, shall we?

1. Not Defining Goals

How on earth can you...

Sep 29 2015

Posted by: Alec Neita

Buyer personas make websites 2 to 5 times more effective and easier to use by targeted visitors. To refresh your memory, a buyer persona is a semi fictional character meant to represent your ideal customer, which marketers create by conducting customer research and analysis.

Buyer personas are essential to the inbound marketing methodology in that they can guide product and service development as well as content creation. They help marketers develop...

Sep 24 2015

Posted by: Horton Group

Nobody wants a website that looks cheap. A bad web design reflects terribly on your business, leaving little chance of your website helping you win any new customers.

But what exactly makes web design look cheap and poorly-constructed? Glad you asked. Here are a few features of cheap web design to look out for:

1. Cramped Layout

When you try to cram too many items onto a single page, the result is jumbled and unprofessional. Instead, be strategic in what you choose to place on a page. Make use of whitespace to break up content and draw attention to...

Sep 22 2015

Posted by: Horton Group

When it comes time to add the content to a new business website, team bios are usually the last pages to be created and the ones that seem to get the least amount of thought. This is likely because people don’t like writing about themselves, and most marketers assume that bios for employees and team members aren’t going to be looked at very often.

Treating team bios as an afterthought can be a mistake though, because customers and vendors look at them all the time. As humans, we like to know who we are working with, and the information found on...

Sep 17 2015

Posted by: Horton Group

Should you attempt to follow your competitors on social media sites like Facebook, Twitter and LinkedIn?

In some cases, you may not have a choice. Many competitors may block or refuse your request. If they don’t, however, you should absolutely consider following your competitors online. Here are a few reasons why:

Get Ideas from Competitors

Once in a while, you might see your competitors post a piece of content on social media that inspires a great idea of your own. You never want to directly steal your...