For the price of a Super Bowl Ad (4mil), a brand can buy a promoted trend on Twitter for almost three weeks. Given the audience of advertising’s most coveted placement, it may seem like an unbalanced hypothetical to ponder. But more and more advertisers are exploring the potentially undervalued market of Social Media advertisements. BIA/ Kelsey, a media and telecommunications...
Blog
05/21/2013 - 6:38pm
Horton Group offers these SEO tips – some best practices for search engine optimization. Our clients want to know what they can do to improve their SEO, but also where they can be penalized. For your search engine optimization enrichment here is a starter list of 10 useful tips that will help you get on the road to success.
10 Tips for A Better SEO Strategy
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05/09/2013 - 10:45am
Marketing has taken on a whole new life. With the advent of technologies that have made connecting with once hard to reach audiences effortless, strategies have shifted and new tactics have emerged.
Outbound marketing, a somewhat archaic form of marketing communications, has taken a back seat to its more hip cousin inbound marketing. Practices like ad buying and mass emailing are now...
04/29/2013 - 10:17am
Once a year digital media fans, enthusiasts and practitioners alike from around the Mid-South come together in Nashville for the most popular “unconference” of the year. PodCamp Nashville is truly a highlight for digital media mavens of all kinds: masters of creative content & design, bloggers, marketers and more. This year Horton Group’s...
04/27/2013 - 9:14pm
As is the case with any business, attracting the largest audience possible is the key to success. Web design is a field which is constantly changing as new technologies emerge and more people than ever are getting connected in an ever-increasing variety of ways. Web design has become a lot more complicated due to the larger number of browsers and operating systems and the very way in which...
04/25/2013 - 2:09pm
Everyone knows that Google+ was a huge flop. Clearly it’s just another project where the internet giant swung and missed. Why bother spending any of your time in this social ghost town?
This has been the prevailing rhetoric surrounding the social network; a perception which has become more inaccurate each and every day.
When Google+ came out, everyone’s natural...
04/16/2013 - 9:05am
In the blue corner, hailing from the University of Antwerp, with a community of more than 630,000 users and developers – the Big Blue Drop, Druupaal. And in the white corner, wearing the multi-themed shorts, boasting over 65 million downloads – “The CMS Wonder,” Woooooordpress.
Both of these content management systems (CMS) offer users heaping servings of versatility...
04/10/2013 - 10:59am
Migration is not just for the birds anymore. We are happy to announce this past month we completed one of our biggest web content migrations ever. The entire Horton Group team came together perfectly on this project, throwing everything in to meet the launch deadline. A picture perfect of representation of collaboration, team work and web know-how coming together in one...
