Horton Blog

May 21 2015

Posted by: Horton Group

When business owners first venture into designing a logo for their business, they are not only choosing a logo, but rather their brand. The brand is ultimately what consumers will engage with. A logo gives businesses a unique identifier. It gives consumers a symbol to reference every time...

May 19 2015

Posted by: David Pemberton

what social media assets are most used in relation to what content is accessible through mobile technology. There’s a timeline that starts with text-based content and Twitter, then on to image-based content and Instagram, then to video-based content with Vine and Snapchat and even integrated...

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May 14 2015

Posted by: Horton Group

When it comes to getting involved with SEO, businesses often jump right in without taking a step back and analyzing a few important factors. Before getting involved in SEO (Search Engine Optimization), develop a course of action allowing you to develop a plan with end goals. Having a plan of...

May 12 2015

Posted by: Horton Group

For marketers, realizing you have no fresh content to display on your website, blog or social media platforms can be a nightmare. Creating fresh content on a daily basis sometimes feels like an  overwhelming task to accomplish. If you can relate, here are four types of content you can use...

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May 07 2015

Posted by: Horton Group

Social media has drastically changed the normal buyer persona. Consumers can now interact with businesses through more channels than ever before, making it hard to figure out how to attract them. Platforms such as Twitter, Facebook, and Pinterest are a great way to do just that. In 2015,...

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