Horton Blog

Jul 02 2015

Posted by: Joey Dye

There are many agencies and freelancers out there offering inbound marketing services, so how do you pick the right one for your business? You could just choose one on a whim and hope for the best, but that likely won’t end well. If you...

Jun 30 2015

Posted by: Horton Group

Almost one year ago today, the ALS Ice Bucket Challenge became a cultural phenomenon. You may remember your friends dumping buckets of cold ice water over their heads, or maybe you did the challenge yourself.

What you may not have known is that...

Jun 25 2015

Posted by: Joey Dye

In 2015, the vast majority of companies understand the value of content marketing, and it’s not hard to see why. Content marketing costs 62% less than traditional marketing and generates...

Jun 16 2015

Posted by: Joey Dye

Inbound tactics generate 54% more leads than traditional paid marketing, so it’s no wonder many businesses are using this powerful methodology to attract, convert, close, and delight buyers. Like anything, it’s important to start your inbound campaign out on the right foot with a well-...

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Jun 11 2015

Posted by: Joey Dye

Looking to gain positive online reviews? You’re not alone. Many businesses are scrambling to increase their online review count due to its importance in local search. According to Moz’s LSRF survey, reviews...

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