Horton Blog

Jul 30 2015

Posted by: Joey Dye

You’ll never have to worry about missing important search engine optimization details again with HubSpot’s handy SEO analysis and on-page reminders. Simply plug your blog into the tool and click the “SEO” button to check how well your blog is optimized for search engines. Some of the items...

Jul 28 2015

Posted by: Joey Dye

With the market share that includes more than three-quarters of all North American search traffic, Google is such a ubiquitous presence on the web that it’s easy to forget that it was once a new Silicon Valley upstart.

That’s important to remember...

Jul 23 2015

Posted by: Joey Dye

Inbound marketing isn’t just a hot topic, it’s a whole new way of doing business. That’s because when customers come to you on their own schedules and under their own terms, the whole dynamic of your relationship with them changes.

Additionally,...

Jul 14 2015

Posted by: Joey Dye

A landing page acts to convert visitors into leads, but just how do you get those visitors to convert? Use these six tips to ensure your landing pages persuade visitors to download your offer and give you the information you’re seeking for a qualified lead.

1. Create a...

Jul 09 2015

Posted by: Joey Dye

YouTube is the second largest search engine, just below Google. The platform has over 1 billion unique visitors each month, with over 6 billion hours of videos being watched per month. This makes YouTube prime real estate to build loyal audiences for your business. However, much like any...