Horton Blog

Oct 07 2014

Posted by: Joey Dye

With all that’s already on your agenda, is business blogging really necessary? Well, that depends. Do you want to increase your rankings on search engines, develop thought leadership, and ultimately generate more leads? If so, then the answer is yes, you should be blogging for your...

Sep 30 2014

Posted by: Ron Wagner

The sales and marketing teams at many companies tend to butt heads. According to HubSpot, 87% of the terms sales and marketing use to describe each other are negative. But if both teams are working toward the same goal -  that is increasing revenue - then...

Sep 24 2014

Posted by: Emily Gold

In order to truly benefit from Twitter, you must grow a following. You can’t achieve your lofty goals if you have no one listening to what you have to say. But unless you are a celebrity, gaining a large number of followers can be difficult. That’s why we are providing you with a few...

Sep 18 2014

Posted by: Joey Dye

Pay per click advertising has the potential to generate huge waves of traffic to your website. According to Wordstream, paid results account for 64.6% of clicks for keyword searches that imply “high commercial intent”. Yet many PPC...

Sep 17 2014

Posted by: Daniel Chioco

You’ve felt it before, haven’t you?

That awful feeling when you’re at a party by yourself in the corner. That moment when you feel like you’re on the outside of a social circle looking in.

Though it’s ...