Horton Blog

Aug 11 2014

In recent weeks, Horton Group’s content team has explored how different aspects of marketing and social media affect industries relevant to Nashville, including politics and...

Aug 11 2014

Posted by: Joey Dye

Some have trumpeted social media as the new SEO, and though I’d hesitate to go that far, social media can serve as an incredibly useful catalyst toward increasing your rankings on search engine results pages (SERPs).

I’m not talking about trying to get more likes and...

Aug 01 2014

Social media has transformed from an optional marketing tool for musicians into a crucial way to emotionally connect and engage with fans. While making impulse or controversial decisions on social media can be a PR nightmare, social...

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Jul 30 2014

Posted by: Joey Dye

As much as it hurts to hear, customers are a lot less concerned about your company and the products you offer and much more concerned about their needs, interests and desires. To reach them through inbound marketing, you will need to give them content they actually care about. And the best...

Jul 30 2014

Posted by: Emily Gold

Facebook has become an essential marketing tool in political campaigns. The presidential election of 2008 proved that Facebook could be used as an effective tool for connecting with supporters and mobilizing voters.

And though Facebook engagement doesn’t directly result...