Horton Blog

Jun 20 2014

Posted by: Joey Dye

You’ve seen the stats, heard the case studies, and are ready to make the move into content marketing. But how do you convince the rest of your company, who has focused strictly on traditional marketing for years, to start investing time, money and energy into a new form of marketing?

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Jun 20 2014

Posted by: Adam Carbonneau

What if you could optimize your website to increase lead generation and act as a 24/7 sales rep, converting visitors into customers even while you’re asleep? Online videos customized for people at each stage of the buying process can make this happen for you.

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Jun 11 2014

Posted by: Joey Dye

By now, you’ve likely heard how inbound marketing is the best way to reach your target audience. For those of you who are still on the fence though, just take a look at these eye opening statistics:

  • Businesses who blog generate 67% more internet leads than those...

Jun 06 2014

Posted by: Joey Dye

The main goal of inbound marketing is to convert leads into loyal customers. And one of the best ways to do that is through cookie content.

By utilizes the psychological theory of operant conditioning (a school of thought that teaches that through positive reinforcement a person can...

Jun 05 2014

It’s easy for business owners to avoid the topic of E-commerce because they don’t understand the importance of having a well-developed platform. Like any aspect of content marketing and web strategy, E-commerce can be tricky, with the need to incorporate SEO-friendly product descriptions,...

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