Horton Blog

Feb 26 2015

Posted by: Horton Group

Social media is one of the most exciting tools at your brand’s disposal, and it isn’t only great for your brand. Your followers love it, too. They feel the warm thrill of human connection when they tweet at you or comment on your blog and are rewarded with a pertinent, direct response....

Feb 24 2015

Posted by: Horton Group

Is that an elephant? Yes it is. Why would we choose an elephant as a logo for a web design company?

  • Elephants are beautiful. For hundreds of years, elephants in Kerala, India have been decorated...

Feb 19 2015

Posted by: Horton Group

Over the last decade, e-book marketing has rapidly expanded.  The phenomenal sales for tablets, smart phones and e-readers has given consumers the opportunity to access e-books from anywhere.

Experts predict that in the not-too-distant future, digital reading will...


Feb 16 2015

Posted by: Horton Group

A business’s Instagram account is less of a business account and more like the collective personal account for all the unique people involved with your brand. Posting content with this in mind will help you establish a close personal connection, generate loyalty, and present your brand’s...

Jan 29 2015

Posted by: Horton Group

Marketing and technology are constantly evolving. This is undeniable. Just as fashion trends of 2014 are going to be different from 2015, the way we market things will be changing and growing as well.

So, you ask, what marketing predictions are the experts at Horton...