Marketing has taken on a whole new life. With the advent of technologies that have made connecting with once hard to reach audiences effortless, strategies have shifted and new tactics have emerged.
Outbound marketing, a somewhat archaic form of marketing communications, has taken a back seat to its more hip cousin inbound marketing. Practices like ad buying and mass emailing are now...
Once a year digital media fans, enthusiasts and practitioners alike from around the Mid-South come together in Nashville for the most popular “unconference” of the year. PodCamp Nashville is truly a highlight for digital media mavens of all kinds: masters of creative content & design, bloggers, marketers and more. This year Horton Group’s...
As is the case with any business, attracting the largest audience possible is the key to success. Web design is a field which is constantly changing as new technologies emerge and more people than ever are getting connected in an ever-increasing variety of ways. Web design has become a lot more complicated due to the larger number of browsers and operating systems and the very way in which...
Everyone knows that Google+ was a huge flop. Clearly it’s just another project where the internet giant swung and missed. Why bother spending any of your time in this social ghost town?
This has been the prevailing rhetoric surrounding the social network; a perception which has become more inaccurate each and every day.
When Google+ came out, everyone’s natural...
In the blue corner, hailing from the University of Antwerp, with a community of more than 630,000 users and developers – the Big Blue Drop, Druupaal. And in the white corner, wearing the multi-themed shorts, boasting over 65 million downloads – “The CMS Wonder,” Woooooordpress.
Both of these content management systems (CMS) offer users heaping servings of versatility...
Migration is not just for the birds anymore. We are happy to announce this past month we completed one of our biggest web content migrations ever. The entire Horton Group team came together perfectly on this project, throwing everything in to meet the launch deadline. A picture perfect of representation of collaboration, team work and web know-how coming together in one...
Today’s world of social media is all about self-expression. For consumers, it feels great to be able to show support for products and services from a company they appreciate while also being able to voice concerns. In truth, consumers yield a lot of power through social media. In some sense it would seem that businesses would not be keen on this freedom, but it can actually...
Another way that you can use social media is to monitor customer complaints and negative publicity and act to address an issue as quickly as possible. Social media can be tied in to your existing customer complaints department. You can, however, also gain tremendous goodwill by acting quickly to...
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