Content Marketing Strategy

Creating a well-rounded and dynamic website that effectively communicates with your consumers is an essential part of business. At Horton Group, we offer the best in creative and professional content creation, ensuring that your website furthers your business objectives and excels in optimization.

What We Do

Blogs (Set-up and regular updates)
Social Media Updates and more
Copy editing and writing for SEO purposes
Keyword-rich custom content creation
Content strategy
Video Blogs & Webinars
Product and Location Descriptions
Static Menu Pages (‘About Us,’ ‘FAQ’ etc)
General Editing
Ghost writing, collaborative writing and editing

First Steps

It is easy to start utilizing our resources to increase the overall professional message of your web and print materials. Web content is important, not just for conveying information, but also in terms of ranking your website with search engines. Search Engine Optimization, or SEO, is a process of including keywords, meta descriptions and effective linking that helps your website move up the Google ladder. Not only can we provide solid, keyword rich content, but we will also work with your business to determine your central message and ensure that everything revolves and conforms to that theme.

Identifying the Message

On first impression the average person will spend 10 seconds or less reading or scanning the content of any web page. This means that your content not only has to be concise, but it has to encourage the viewer to spend more time on your site, allowing your brand more time to sink in and more time to impress the viewer. All too often the message gets hidden beneath a multitude of fluff. This means your message might never reach the typical web browser. Horton Group specializes in honing in on that message so anyone who visits your page knows exactly what your business is about in 10 seconds or less. Your content will drive potential customers to stay and learn more.

Get Started

We invite you to come and meet with one of our talented content creators to discuss your priorities and concerns regarding your business and your website. After our initial meeting Horton Group will provide critiques of your static web pages (eg. Home Page, About Us, Contact, etc.) along with revised drafts for you to review. Once you are happy with the primary pages, then we can embark on blog and press release maintenance. Blogs are one of the best ways to tell your consumers that you are active and involved, in addition to being a great way to generate a stronger SEO presence.

Contact Horton Group today to start sending the right message to your customers.