Content Creation

Effective communication with your consumers is essential to creating a well-rounded and dynamic website. At Horton Group, we offer the best in creative and professional content creation ensuring that your website furthers your business objectives and excels in optimization.

What We Do

• Blogs (Set-up and regular updates)
• Social Media Updates and more
• Copy editing and writing for SEO purposes
• Keyword rich custom content creation
• Content strategy
• Product and Location Descriptions
• Static Menu Pages (‘About Us,’ ‘FAQ’ etc)
• General Editing

First Steps

It’s easy to start utilizing our resources to increase the overall professional message of your web and print materials. Web content is important not just for conveying information but also in terms of ranking your website with search engines. Search Engine Optimization, is a process of including keywords, meta descriptions and effective linking, that helps your web site move up the Google ladder. Not only can we provide solid keyword rich content, but we also will work with your business to determine your central message and ensure that everything revolves and conforms to that theme.

Identifying the Message

The proportion of content that is viewed on websites considering the average time allotted per web page is 10 seconds or less. This means, that your content not only has to be concise but it has to encourage the viewer to spend more time on your site allowing your brand more time to sink in and more time to impress the viewer. All too often the message gets hidden beneath a multitude of fluff and for the typical web browser, never gets seen. Horton Group specializes in honing in on that message and making sure that anyone who visits your page knows exactly what your business is about in 10 seconds or less. If they are a potential customer, they will stay to learn more.

Get Started

We invite you to come and meet with one of our talented content creators to discuss your priorities and concerns regarding your business and your website. Horton Group will create drafts for you to review and critique for your static Web Pages (ie. Home Page, About Us, Contact, etc) after our initial meeting. Once you are happy with the primary pages, then we can embark on Blog and Press Release maintenance. Blogs are one of the best ways to tell your consumers that you are active and involved in addition to a great way to generate a stronger SEO presence.

Contact us today to start sending the right message to your customers.