Content Creation

Perhaps the most important element of your website is the content. Content can include carefully written words, photos and videos. Horton Group can help create content for your website, and will collaborate with you on the best content-building strategy. For your new web design project, please remember to design and develop the content or you will only have a pretty online shell.

Writing content for the web is a specialized skill, and one that Horton Group can deliver for your business. Writing for search engine optimization, SEO, is essential in building a successful web presence. We have skilled writers on staff, so that you don't have to stress about key words and search engines. We can also help with spelling and grammar while we work together to create your great sales copy. An investment in good copy writing and editing will pay dividends, as it will add greatly to a website’s overall appeal.  The quality and quantity of your website's unique content will also directly impact your search engine visibility. Writing for the web is different than writing for print, and Horton Group can guide you through this process to deliver strong web content -- search engine optimized content.

Horton Group writers can create content with a modest budget. Our web development team will orchestrate both the planning and management of your project. Included in this plan will be the integration of great content with the pages and functionality you desire for your website. We design a complete content strategy to ensure logical paths to access information arranged under a common rubric. Using web-based tools, we research popular keywords based on your business niche and then create keyword-rich content that flows seamlessly.

If you are ready to blog, Horton Group can develop a blog plan for your business. Blog functionality can be developed for your unique needs on the Drupal content management system. Website managers can then easily add blog content, aiding search engine visibility in the process.

We offer the following services to ensure that your website content works for you:

• Copy editing for any medium
• Content writing for print and web
• Keyword rich unique content creation for proven SEO results!
• Content migration or entering
• Blog writing
• Tweeting
• Facebook page management
• Video content creation and editing
• Content strategy
• Content management Systems (Drupal, WordPress)