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Inbound Marketing

ATTRACT > CONVERT > CLOSE > DELIGHT

The inbound marketing methodology is the most effective marketing method for doing business online. Rather than using outbound tactics such as cold calling and buying email lists, inbound marketing focuses on creating quality content to pull your customers in. Inbound marketing is all about creating marketing that people love. Horton Group has the expertise to create impressive content, built out of a comprehensive Inbound Marketing strategy that connects your customers with you and helps you to achieve your business goals. Our experts work with you to deliver content your buyers need through targeted strategies, blogs, ebooks, social media marketing, PPC, video and email campaigns.
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Inbound Sales Calculator

Want to know how much traffic you need to push to your website and what those visitors mean to your sales funnel?

Follow these simple steps:
> Select a new customer goal
> Select your closing rate
> Select your lead-to-opportunity conversion rate
> Select your website visitor conversion rate

The calculator will show you how many website visitors, new leads, and new opportunities you will need to reach your ultimate goal for new customers. Play around with the percentages and see how it will impact your overall results.

How many new customers do you want?:

What's your close rate on sales opportunities?: %

What percentage of website leads convert to qualified sales opportunities?: %

What percentage of website visitors convert to leads?: %

Results

Visitors:

Leads:

Opportunities:

Let us help you grow!

Ready to get started with Inbound Marketing? Let’s talk about it!
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Inbound Marketing Packages

 
BUILD - $1,500/mo GROW - $3,500/mo SCALE - CALL TO DISCUSS
Building Go-To-Market Strategy - Get Started With Inbound Marketing Drive Traffic, Leads & Customers - Grow Your Revenue Online Scale Marketing & Sales Efforts - Increase Efficiency & Drive Greater Results
DEFINING SUCCESS DEFINING SUCCESS DEFINING SUCCESS DEFINING SUCCESS
Business Diagnostic X X X
Buyer Persona Development X X X
Strategy X X X
Market Research X X
Competitor Analysis X X X
Content Research X
Educational Opportunities X
ATTRACT ATTRACT ATTRACT ATTRACT
Blogging X X X
Content Strategy X X X
SEO X X X
Social Media Engagement X X
Paid Management X X
Paid Analytics X X
SEO X X X
Email X X X
Sales Prospecting Tools X
Video Content X
Traditional Advertising X
CONVERT CONVERT CONVERT CONVERT
Calls-to-Action (CTAs) X X X
Dynamic Forms X X
Progressive Profiling X X
Landing Page Development X X X
Conversion Path Strategy X X X
Premium Content Asset X X X
Educational Content X X X
Premium Content Asset X X
Educational Content X X
Video Content X
Email Marketing X
Marketing Automation X
Meetings X
Messages X
CLOSE CLOSE CLOSE CLOSE
Email Marketing X X X
Marketing Automation X X
Predictive Lead Scoring X X
Smart Content X X
Conversations X
Sales Playbook Development X
Sales Prospecting Tools X
Lead Nurturing X X X
TECHNOLOGY TECHNOLOGY TECHNOLOGY TECHNOLOGY
Managed Services Full Web & Marketing Support Full Web & Marketing Support Full Web & Marketing Support
ADD-ONS ADD-ONS ADD-ONS ADD-ONS
Add-On Options Directories X Content Strategy Clusters X Content Strategy Clusters
Add-On Options Paid Advertising X Content Strategy Clusters X Content Strategy Clusters
Add-On Options Design Services X Content Strategy Clusters X Content Strategy Clusters
Add-On Options Copywriting X Content Strategy Clusters X Content Strategy Clusters
Add-On Options Monthly Client Newsletter Monthly Client Newsletter
Add-On Options Customizable Marketing Activities Customizable Marketing Activities
Add-On Options Custom Video Development
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A Journey To Inbound Marketing

Four Stages Of The Sales Funnel

Attract Visitors To Your Website

Phase one in any inbound marketing campaign is attracting the right visitors. Not all website visitors are created equal. Your goal should be to attract those who could benefit from your product and are able to buy. That is why at Horton Group, we help you develop detailed buyer personas to inform your inbound marketing efforts.

We then use proven inbound marketing strategies to drive traffic to your website. These tactics include, but are not limited to:
> SEO
> PPC
> Content Marketing
> Social Media Marketing
> Video Marketing

Horton Group’s inbound marketing services make it possible for any business to succeed online. We provide you with the tools, tactics and team to make your campaign effective.

Convert Online Users Into Leads

Once you've attracted visitors to your website, it’s time to begin converting those visitors into leads. This is where compelling CTAs, engaging offers and targeted landing pages take center stage. And the best part is, once you have them set up, these tools act as 24/7 sales reps, funneling in leads while you sleep.

Tactics we use to convert your website visitors into leads include, but are not limited to:
> Landing Pages
> CTAs
> Forms

Close Customer Leads

It’s important to continually monitor conversions, so you can nurture leads with additional customer interactions and content to keep them interested. As leads progress through the sales funnel, you will gain greater knowledge of their opportunities and challenges. This will enable you to position your company as a solution that meets their needs.

Tactics we use to close customers include, but are not limited to:
> CRM
> Emails
> Workflows

Delight Your Customers For The Long Haul

Inbound marketing doesn’t just stop at closing customers. These newly satisfied buyers should be treated as an asset to your company. By providing an incredible experience through follow-up, product recommendations and useful resources, you can gain powerful word-of-mouth.

As a result, you will retain loyal customers for years to come and attract new customers. Tactics we use to delight customers include, but are not limited to:
> Surveys
> Smart content
> Social monitoring
  Buyer Personas

Buyer Personas
We collaborate with you to distill your target markets into specific research-driven buyer personas. Better buyer personas mean better, more effective marketing.
 
  Online Campaigns

Online Campaigns
We tailor marketing campaigns and automated workflows that segment your leads according to the ways your buyers interact with your content.
 
  Content Marketing

Inbound Marketing
We write clear, strategic copy that your visitors and clients want to read. We conduct intensive research to produce thoughtful and relevant content.
 

In the Nashville Area? Well hey, neighbor, we offer localized services. CLICK HERE!

Inbound Marketing Related Services

BEGINNERS GUIDE TO INBOUND MARKETING

Businesses that want to build a consumer base can no longer rely on the traditional outbound marketing methodologies of the olden days. Things are changing. Learn more about each stage of inbound marketing -- Attract, Convert, Close, and Delight -- and actions you can take to increase leads and business.

We discuss all this and more in our free 8-page eBook, available here!
Download Inbound Marketing eBook Now
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