Designing, Launching, Promoting Your Brand

We've helped entrepreneurs at every stage develop company names and logos that resonate with their buyers. We use a creative approach that incorporates ideas from the client, Horton Group designers, content writers, and developers. Getting people involved from all different types of fields with all different perspectives helps culminate in a brand that sticks.

We like to think of brand development in multiple phases. Up front, it's important to derive a name that is representative of your company's values, beliefs, and makes sense for the services you offer. But brand development doesn't stop there. Promoting that brand and creating brand awareness is an important part of the process. Horton Group Inbound Marketing Strategists help clients in industries of all kinds promote their brand through a variety of content marketing, search engine optimization, and web design activities.

Horton Branding, in 3 simples steps:

Research & Strategy
We work to understand your business objectives, conduct in-depth research, analyze your competition and build a brand positioning statement targeted to your audiences.

Design & Analysis
Our creative brand designers believe that form follows function and deliver options that best express your business. With a keen eye for color, form and imagery, we design brands that pop.

Deliver & Deploy
Consistency is the key to branding success. Once we’ve researched, designed and analyzed the best possible brand, we deploy across multiple platforms and media.