Our buyer persona development process begins with research. In this stage, we gather information about your ideal buyers through interviews, surveys and analysis to determine their roles, responsibilities, challenges and habits. This includes researching negative personas that may adversely affect your brand.
After gathering extensive buyer persona research, we compose stories that present fictional representations of your ideal buyers. Your buyer persona stories can be refined over time and will guide everything we do as part of your inbound marketing campaigns.
Buyer personas are an essential component to any inbound marketing campaign. Some of the many benefits of buyer personas include defining your customers, developing unified campaigns, creating targeted content, and delighting brand advocates.
How many personas you need will depend on the size of your business. We will work with you to refine the quantity and accuracy of your personas to ensure optimal impact.