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School Web Design & Development

With more than 150 schools and 88,000 students, Metro Nashville Public Schools (MNPS) aims to be the first choice for Nashville families seeking the best education for their children. MNPS serves Nashville and all of Davidson County. The district is led by superintendent Dr. Shawn Josephs and a nine-member elected Board of Education.

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Web Development Requirements

  • Squarespace Custom Website Development and Design
  • Interior Page Templates and Standardized Style Sheets
  • On-site SEO
  • Content Writing and Editing
  • Calendar Integration and Quick Links
  • Redirects, Improved Search Functionality, and Analytics
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SERVICES & HOW HORTON HELPED

School Website Design

Metro Nashville Public Schools approached Horton Group just eight weeks prior to the start of the 2016-17 school year looking for a new website platform and web design. We suggested a user-friendly Squarespace website developed in Developer Mode with custom layout, integrations, and functionality. Unlike their previous website, the new Squarespace website is mobile first, easy to navigate, communicates with existing systems and databases, and is very easy for the MNPS team to update and maintain. The clean and welcoming school district website reflects MNPS’s forward momentum and vision.

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Calendar Integration, Quick Links, and Redirects

Creating a user-friendly school website with the power to convey vast quantities of information can be a challenge. The MNPS calendar and Quick Links sections help busy parents and families find critical information quickly and easily. We integrated analytics, migrated existing calendar data, and set up clean URLs and 301 redirects to make sure that the old website pages and files remain SEO-friendly and redirected to the new pages. To learn more about MNPS and the school district website redesign, visit the Horton blog!

Content Writing and Editing

Understanding that the primary goal of the MNPS website is to convey information to parents, teachers, and community members, the existing content had to be trimmed, edited, revised, and rewritten for clarity. Horton’s content team worked with MNPS to identify key information and create a standard voice. The trimmed and organized website content  allows  visitors to search for specific content by keywords and to filter by popular categories and tags.