Marketing has taken on a whole new life. With the advent of technologies that have made...
Branding
Branding
Originally created to define ownership, the term Branding has since evolved into the dissemination of ‘branded’ materials across a multitude of virtual & tangible platforms. If we were to draw a picture of the Brand Awareness Universe, the logo would be the sun. The three strategic priorities of a successful branding campaign are message development, consistency & stickiness.
Message Development: Establishing your company’s primary message is a pivotal part of developing your brand. How your company is perceived by customers and onlookers should be a very intentional process and should not be taken lightly. Your message gets delivered with every facebook post you share, every blog you create, every infographic you pin, every comment you tweet, every page on your website -- get the point??
Consistency: This message should be translated into designs, content, customer service & any other platform that reaches possible customers. Deciding what message will be best received by your target audience is the challenge. Once you decide on a strategic plan, STICK TO IT and be very mindful!
Stickiness: You might very well believe that you have an extremely appealing direction and catchy posts for your potential customers to follow but if it doesn’t stick, then it’s not working.
Branding Articles
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