Horton Blog

Jun 20 2014

Posted by: Joey Dye

You’ve seen the stats, heard the case studies, and are ready to make the move into content marketing. But how do you convince the rest of your company, who has focused strictly on traditional marketing for years, to start investing time, money and energy into a new form of marketing?


Jun 11 2014

Posted by: Joey Dye

By now, you’ve likely heard how inbound marketing is the best way to reach your target audience. For those of you who are still on the fence though, just take a look at these eye opening statistics:

  • Businesses who blog generate 67% more internet leads than those...

Jun 06 2014

Posted by: Joey Dye

The main goal of inbound marketing is to convert leads into loyal customers. And one of the best ways to do that is through cookie content.

By utilizes the psychological theory of operant conditioning (a school of thought that teaches that through positive reinforcement a person can...

May 30 2014

Posted by: Joey Dye

When it comes to blogging, headlines are everything. According to Copyblogger, 8 out of 10 people will read your headline, while only 2 out of 10 will read the body copy. If you can’t get people to click...

Apr 10 2014

Posted by: Horton Group

A vulnerability in OpenSSL called Heartbleed was discovered this week affecting websites across the internet. The breach allows anyone on the internet to dig up passwords and content sent on seemingly secure websites. Any site or service using the latest versions of OpenSSL, from 1.0.1 to 1.0.1f...