Horton Blog

Dec 27 2013

Posted by: Emily Fordice

Google right now handles about 67% of all online searches in the world. Every day, the search engine registers about five million searches. So it is evident that you HAVE to optimize your business on Google to garner visibility amongst your target audience. But this is easier said than done....

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Dec 23 2013

Posted by: Ken Fox

Nashville interactive marketing agency, Horton Group, has recently brought on experienced  search engine specialist, Ken Fox. Fox, a 30 year Nashville resident, joins the team with over 10 years of experience.

Behind his humorous exterior, Fox has more than just funny voices...

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Dec 20 2013

Posted by: Emily Fordice

When it comes to digital marketing, most strategies for almost all types of businesses cannot overlook Facebook and Twitter. But the astute marketer also knows that there is no one-size-fits-all theory when it comes to choosing a particular social media network to reach the target audience...

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Dec 12 2013

Posted by: Emily Fordice

Email Marketing is a fast and efficient way to reach a client list of any size. Before beginning any marketing campaign you should set some goals for the campaign. For example your campaign goal may be lead generation for a new service. In this case email marketing can be an effective resource...

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Nov 23 2013

Posted by: Horton Group

In the email era is it really worth maintaining that direct mail campaign budget? The world may have moved to emails but marketers are not about to give up on the snail mail anytime soon. In fact, if the...