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Why Your Business Needs HubSpot Lead Scoring

Lead scoring is a systematic way of valuing leads for your business. Without lead scoring, you’ll be shooting in the dark in terms of which leads to nurture and target as potential customers. It’s critical that your organization understands that some leads are more valuable than others, and how to determine which leads need your attention most.

Why Your Business Needs HubSpot Lead Scoring

Lead scoring is a systematic way of valuing leads for your business. Without lead scoring, you’ll be shooting in the dark in...

Reasons Why Companies Need To Blog

Blogging. Everybody’s doing it, but a relative few seem to have a solid grasp on what exactly that means. So what is a...

7 Must-Have Apps in 2016

More than 100 billion apps have been downloaded from the Apple App Store since 2008. So, there certainly isn’t a shortage of...

Does My Business Need Custom App or Web Development?

Like ENIAC, IBM Selectrics, HP-35 portable calculators, Commodore 64s, and beepers before them, apps and custom website...

Reasons Mobile First Is More Important Than Ever

Just a few short years ago, if your website was mobile friendly, you were were ahead of the curve. Mobile friendly probably...

App Development Resources from Horton Group

Horton Group, a full-service digital marketing agency in Nashville, TN is pleased to announce the launch of a variety of...

Nonprofit Websites: Outstanding Examples

The nonprofit world is as competitive as it is supportive. For those in the nonprofit trenches, this is hardly earth...

Going Mobile with Squarespace

Everyone knows that mobile is global. By 2017, Statista projects that more than 60% of mobile phone users will access online...

Shaking Off SEO Myths: Conclusion

In today’s final installment we tackle website usability and Inbound Marketing and how these seemingly unrelated concepts...

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