Blog | Nashville Marketing Firm | Horton Group

Horton Blog

Sep 03 2015

Posted by: Horton Group

In the digital age, online marketing can seem overwhelmingly complex. But with all the new ideas, apps and strategies that are being developed all the time, there is one inescapable truth you can’t get away from: online or off, your business needs to generate positive word-of-mouth.

Contrary to what many will tell you, the...

Sep 01 2015

Posted by: Horton Group

The rising importance of social media marketing has led some “experts” to call it “the next SEO.”

In a way, this kind of statement makes a bit of sense – hundreds of millions of people use social sites like Facebook, Twitter and Google+ every day, making them invaluable for reaching new potential buyers. But don’t be fooled...

Aug 27 2015

Posted by: Horton Group

Good or bad,  all websites leave an impression. The design and functionality of a website determines user experience. Look, feel, function and rank are all important aspects of a website, but all of these things are aimed at one common purpose — telling your story.

When a visitor comes to your...

Aug 25 2015

Posted by: Horton Group

Want an easy way to make your website look more professional, improve product descriptions and add something extra to team bios?

The answer is easier than you think – hire a professional photographer to shoot some high-quality images that put your business, your location and your team in the best possible light.


Aug 20 2015

Posted by: Horton Group

Email marketing is just as affordable and profitable as ever, but only if you do it right. That’s evidenced by the fact that lots of companies are facing higher and higher “unsubscribe” rates with every new message they send.

So, how do you make email marketing work at a time when customers are being stingy with their inboxes? We are glad you asked, because here are...