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Jul 07 2015

Posted by: Horton Group

Consumers rely heavily on online reviews to make purchasing decisions. According to Search Engine Land, 88% of consumers trust online reviews as much as they trust personal recommendations. Having strong ratings on Google reviews, Yelp, and other review sites can be an incredible asset to your business. But what do you do when a consumer...

Jul 02 2015

Posted by: Joey Dye

There are many agencies and freelancers out there offering inbound marketing services, so how do you pick the right one for your business? You could just choose one on a whim and hope for the best, but that likely won’t end well. If you want to ensure success, you need to do your research.

Here we provide a simple system for evaluating whether an inbound marketing agency is worth working with, or not.

Look for Local Talent

When searching for an inbound marketing...

Jun 30 2015

Posted by: Horton Group

Almost one year ago today, the ALS Ice Bucket Challenge became a cultural phenomenon. You may remember your friends dumping buckets of cold ice water over their heads, or maybe you did the challenge yourself.

What you may not have known is that within a matter of three weeks, more than 1 million Facebook videos and more than 2 million Twitter videos were uploaded as a part of the viral campaign. At the end of the August 2014, the ALS Association had raised more than $100 million dollars.

The ALS Ice...

Jun 25 2015

Posted by: Joey Dye


In 2015, the vast majority of companies understand the value of content marketing, and it’s not hard to see why. Content marketing costs 62% less than traditional marketing and generates 3X more leads.

While the process of content marketing has certainly evolved over time, some assume content marketing has only been around for a short while. The truth is, businesses have been marketing with content for centuries. Join us as we go...

Jun 16 2015

Posted by: Joey Dye

Inbound tactics generate 54% more leads than traditional paid marketing, so it’s no wonder many businesses are using this powerful methodology to attract, convert, close, and delight buyers. Like anything, it’s important to start your inbound campaign out on the right foot with a well-thought-out marketing strategy. Here’s three tips for success.

1. Create Targeted Buyer Personas

First things first, you need to know...