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Horton Blog

Oct 29 2015

Posted by: Joey Dye

At Horton Group, we value inbound marketing because of it’s ability to generate traffic and convert visitors into qualified leads. Our marketers and web developers work tirelessly to implement successful campaigns for our clients. That being said, we couldn’t do our jobs near as efficiently without some of our favorite...

Oct 27 2015

Posted by: Horton Group

One of the first things you learn in Marketing 101 is the importance of knowing who your customers are. Not only is this critical to ensuring that your product or service sufficiently meets their needs, but it’s essential in determining how to best reach them with your marketing efforts. If you don’t know this, you could very well be wasting valuable marketing dollars and not getting the...

Oct 22 2015

Posted by: Horton Group

You’ve felt it before, haven’t you?

That awful feeling when you’re at a party by yourself in the corner. That moment when you feel like you’re on the outside of a social circle looking in.

Though it’s human nature to segment into social groups, no one enjoys feeling alienated.

Still, we...

Oct 22 2015

Posted by: Joey Dye

Many hail content marketing as the new SEO, but is this true? Can remarkable content replace SEO, or do the two go hand-in-hand to deliver value to online searchers?

The answer lies in recalling the original purpose of SEO. From its origins, SEO was never...

Oct 21 2015

Posted by: Horton Group

Like it or not, website errors happen. The dreaded 404 error page is something that haunts web developers and business professionals alike. Did you know that there’s a way you can actually optimize this error message to your benefit? Seriously. It’s one of the most overlooked SEO tricks out there, and it’s a great way to increase the odds of still reaching your web visitors, even when they...