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Horton Blog

Aug 11 2015

Posted by: Horton Group

Most business owners we meet have heard of HubSpot in the past, but haven’t actually used it themselves. Hubspot is a powerful, easy to use, integrated set of applications that businesses can use to attract, engage and delight customers. All this is done by delivering inbound experiences that are relevant, helpful and personalized.

In an effort to show you why we think it’s...

Aug 06 2015

Posted by: Horton Group

You were tired. Tired of long hours, low pay, answering to a slew of people who knew less about your job than you did, and meager benefits.  So, you created your own business. You ran after your dreams, built a business model, researched trends and opened up your first office. You built out a website because in today’s world, without a website, your company will not succeed.

What now? How do you optimize your website to generate leads? Why isn’t your website “working”?

Here’s a quick list of what you...

Aug 04 2015

Posted by: Joey Dye

Although a lot of business owners tend to think of online reviews as being a marketing tool that only restaurants and retail shops need, the reality is that any company can benefit from a little (or a lot) of positive feedback.

This comes down to an inescapable truth of online reviews: people trust other people’s experiences more than they do communication directly from the business. In other words, no matter how good your marketing is, it will always seem secondary to the impressions of real-world...

Jul 30 2015

Posted by: Joey Dye

You’ll never have to worry about missing important search engine optimization details again with HubSpot’s handy SEO analysis and on-page reminders. Simply plug your blog into the tool and click the “SEO” button to check how well your blog is optimized for search engines. Some of the items you can expect to see checked in the tool include:

  • Meta description
  • Title
  • Image optimization
  • URL structure
  • Internal links

Jul 28 2015

Posted by: Joey Dye

With the market share that includes more than three-quarters of all North American search traffic, Google is such a ubiquitous presence on the web that it’s easy to forget that it was once a new Silicon Valley upstart.

That’s important to remember because, even though Google seems to be everywhere now, the fact is that the world’s largest search engine is still growing up right before our eyes. To show you how, here are three recent and ongoing changes to Google and its search algorithm in the past...