Horton Blog

Jun 16 2015

Posted by: Joey Dye

Inbound tactics generate 54% more leads than traditional paid marketing, so it’s no wonder many businesses are using this powerful methodology to attract, convert, close, and delight buyers. Like anything, it’s important to start your inbound campaign out on the right foot with a well-...

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Jun 11 2015

Posted by: Joey Dye

Looking to gain positive online reviews? You’re not alone. Many businesses are scrambling to increase their online review count due to its importance in local search. According to Moz’s LSRF survey, reviews...

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Jun 09 2015

Posted by: Joey Dye

Google first introduced material design at the Google I/O conference on June 25, 2014. The technology company built the new design language with the idea that, just like words, physical objects exists for communicating. While material design is mostly used in conjunction with flat design—the...

Jun 04 2015

Posted by: Joey Dye

Research suggests that 97% of consumers conduct an online search when researching local products and services, making local SEO essential for businesses. No matter what industry you are in, whether law, insurance, logistics, etc., you need to invest in ...

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Jun 02 2015

Posted by: David Pemberton

Once you’ve created a social media account for your business, you’ll want to give access to that account to the people who will be managing it. In some instances this means giving that person specific login information, in other instances it means giving access to that person’s profile on...