Horton Blog

Jun 06 2014

Posted by: Joey Dye

The main goal of inbound marketing is to convert leads into loyal customers. And one of the best ways to do that is through cookie content.

By utilizes the psychological theory of operant conditioning (a school of thought that teaches that through positive reinforcement a person can...

May 30 2014

Posted by: Joey Dye

When it comes to blogging, headlines are everything. According to Copyblogger, 8 out of 10 people will read your headline, while only 2 out of 10 will read the body copy. If you can’t get people to click...

Apr 10 2014

Posted by: Horton Group

A vulnerability in OpenSSL called Heartbleed was discovered this week affecting websites across the internet. The breach allows anyone on the internet to dig up passwords and content sent on seemingly secure websites. Any site or service using the latest versions of OpenSSL, from 1.0.1 to 1.0.1f...

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Mar 02 2014

Posted by: Ned Horton

Google has recently launched a brand new algorithm called Hummingbird that is taking the digital world by storm. Hummingbird was launched with the aim of returning search results more efficiently and accurately. This ‘conversational’ algorithm, as Google calls it, focuses more on your search...

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Mar 02 2014

Posted by: The Duke

When you create a link to an offer, it’s important that you direct your buyers to a landing page. A landing page is a website page with one single goal – converting visitors into leads. It allows you to create a path for your visitors that will pull them further down the sales funnel. With well...

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