Horton Blog

Mar 02 2014

Posted by: Ned Horton

Google has recently launched a brand new algorithm called Hummingbird that is taking the digital world by storm. Hummingbird was launched with the aim of returning search results more efficiently and accurately. This ‘conversational’ algorithm, as Google calls it, focuses more on your search...

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Mar 02 2014

Posted by: The Duke

When you create a link to an offer, it’s important that you direct your buyers to a landing page. A landing page is a website page with one single goal – converting visitors into leads. It allows you to create a path for your visitors that will pull them further down the sales funnel. With well...

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Mar 02 2014

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Just like every person has his or her own unique personality, all the major social networks possess their own particular characteristics. Becoming familiar with the differences between each one is fundamental for creating a well-built social media marketing strategy. While...

Feb 24 2014

Posted by: Corey Lamp

A company’s logo is part of its identity and is one of the most important assets it owns. Making sure that logo does not turn stale is an important part of maintaining the effectiveness of a company’s brand.

How does a company know if its logo has gone stale? Here are three indicators...

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Feb 06 2014

Posted by: Emily Fordice

Content is King in the Digital Marketplace

The digital marketplace is chock full of publicity-driven initiatives which go all out in attempting to grab your attention. And the easiest way to get attention, according to them, is to optimize, optimize, optimize! And what...

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