Horton Blog

Apr 02 2015

Posted by: Horton Group

Inbound marketing is an excellent way of driving potential clients to your website and turning them into happy promoters for your business. Using social media, blogs, keywords, and networking, businesses are finding ways to connect with their customers and create a presence within the community...

Mar 30 2015

Posted by: Horton Group

Social media marketing is an important part of your marketing strategy as a small business. You get to engage customers in real-time conversations, project a personality for your brand and address viral customer concerns. As with...

Mar 26 2015

Posted by: Horton Group

Inbound Marketing brings customer traffic to your website, but only if your business is using a cohesive inbound marketing strategy.

Set your Goals

Begin with a clear goal in mind, and start...

Mar 23 2015

Posted by: Horton Group

Search engine optimization is a confusing topic. Even the most well-meaning business can be hit with a penalty from Google for not following best practices on the Internet. However, as marketing continues to center itself around the Internet...

Mar 19 2015

Posted by: Horton Group

Customers are the lifeblood of a business. If you surveyed a group of business owners, the chances are that most would put having more customers at the top of their wish list. This could take the form of getting more leads, attracting more visitors to a website or receiving more telephone...