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Oct 08 2015

Posted by: Alec Neita

What’s your plan for your next campaign? By now, you probably know that having a strategy for the actions you take in your business allows you to be more organized and coordinated in your efforts.

According to the Content Marketing Institute...

Oct 06 2015

Posted by: Doug Bryson

In today’s digital world, having a compelling website is no longer just an option for local businesses. It’s a necessity. I like to tell people to imagine their website as the virtual front door of their company. What kind of first impression does yours make with your prospects? This is especially important since studies have shown that it typically takes a visitor around ...

Oct 01 2015

Posted by: Doug Bryson

Without question, social media has dramatically leveled the playing field of business. Where larger organizations once stood out, thanks to their hefty marketing budgets, smaller local businesses are now able to reach their audiences without the limits they once struggled with. Of course, as with just about everything else, there’s a right way and a wrong way to do social media for business....

Sep 29 2015

Posted by: Alec Neita

Buyer personas make websites 2 to 5 times more effective and easier to use by targeted visitors. To refresh your memory, a buyer persona is a semi fictional character meant to represent your ideal customer, which marketers create by conducting customer research and analysis.


Sep 24 2015

Posted by: Horton Group

Nobody wants a website that looks cheap. A bad web design reflects terribly on your business, leaving little chance of your website helping you win any new customers.

But what exactly makes web design look cheap and poorly-constructed? Glad you asked. Here are a few features of cheap web design to look out for:

1. Cramped Layout

When you try to cram too...