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Dec 29 2015

Posted by: Horton Group

Social reporting is the last but arguably the most important piece to using social media effectively.  Without social reporting you wouldn’t know how well (or how poorly) your social media efforts are performing.  The reporting process is essential for measuring and assessing the success of your posts and provides critical feedback, allowing you to use results to determine what is...

Dec 24 2015

Search engine optimization (SEO) has remained a hot topic in digital marketing for the past decade. While some argue the practice is coming to an end, others believe Search Engine Optimization is still one of the main components to your online marketing strategy.

Over the years, Google algorithm updates such as...

Dec 22 2015

Posted by: Horton Group

Now that you’ve done your research and have some background on your buyer personas, you can start using this information in your social media publishing efforts.  Social publishing best practices are as follows: optimize your social media profile, create a social media style guide, customize your content, share relevant industry content, and publish on a consistent basis.

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Dec 07 2015

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There is no doubt that inbound marketing helps businesses generate revenue. According to Hubspot’s State of Inbound 2015, 3 out of 4 marketers list inbound marketing as their primary methodology. Furthermore, inbound marketing generates higher ROI across all industries and company sizes.

But here’s the...

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Dec 01 2015

Posted by: Horton Group

By now, the secret’s out that social media is a key component to helping you grow your business. Every day billions of active users are following brands and making purchase decisions based on information businesses share on social networks. When used correctly, it is a unique tool that can be used at every step of the inbound marketing methodology.

The...