E. Allen Boutique is taking their style to the internet by highlighting their expertise in the fashion industry with the launch of a new website. Just in time for spring, new seasonal fashions are available for purchase directly from their new website. With the help of Horton Group, E. Allen brings their contemporary fashion designs to the web with new user functionality. E. Allen Boutique owner and fashion connoisseur, Elizabeth Allen, took her former blog to new heights with this web development project.
“Our new online platform is the best resource to finding the most current fashion trends,” says owner Elizabeth Allen. Swanky outfits and accessories are categorized by New Arrivals, Departments, and Season. Fashion aficionados can select from a wide range of items, from dresses to shoes to knits, while reading pertinent information about the fashion.
With warm earthy tones and sophisticated artistic textures, the website itself looks as if it was pulled directly from the E. Allen design workshop. Menus and images have stonewashed, and fabric frames encourage the viewer to engage with the content. The homepage features a menu held up by a thin strip of denim torn straight from the E. Allen Denim Bar, which also includes a wide selection of styles for men. Below the menu, a clickable slideshow highlights the recent collections.
Upscale fashion played a key role in the website design
. “Now that customers can purchase styles directly from the site, it was important that the page and the storefront provide the same professionally designed feel,” stated Allen. “High resolution images of the store and product with plenty of description make it a genuine and enjoyable online shopping experience.”
Developed on the Drupal content management system
, E. Allen now has full access to manage the content on any page or online publication, text or images. Horton developer Dan Shyles said, “Drupal’s open source platform provides the functionality to provide a perfect blend for business owners who want to showcase a unique and stylish product in a creative way.”
Keeping in touch with an already present throng of online followers was a priority for the boutique. Visitors can sign up for the E. Allen newsletter, check recent Facebook
posts, and follow the company on Twitter
all directly from the homepage.
Located in Murfreesboro, TN, E. Allen has built a reputation for providing modern style to the fashionable residents of Middle Tennessee. Choices are not just limited to what you see on their racks or their uniquely organized Denim Bar. E. Allen also offers personal styling services based on lifestyle and personality. Owner Elizabeth Allen provided her styling savvy during photo shoots
at last year's Nashville Fashion Week and looks forward to participating again this March 20 – 24.
E. Allen provides innovative and trendy styles for the high fashion shopper with a wide variety of accessories and personal styling tips. Some of the top designers featured on the E. Allen website include: Ella Moss, Lacoste, J. Brand, and 7 For All Mankind.