Why do so many small businesses rely upon marketing to secure their long-term future, grow market share, increase revenue and fund future product introductions? More importantly, what is it about marketing that empowers small business to capitalize on opportunities? To answer these questions, think of how marketing lowers the costs of closing orders with new customers. Think of how marketing increases gross profit and allows small businesses to level the playing field with larger competitors, competitors who have deeper pockets and a stronger market position.  read more »

At some point, many small businesses contract with an advertising agency to help direct marketing, promotions and public relations efforts.  This decision often creates a stumbling block for many businesses struggling to grow and enhance profitability.  While hiring the right advertising agency will improve marketing direction and synergy for a small business, the wrong decision will set a company's growth back years or even worse.  read more »

Video networking communities like YouTube are steadily growing in popularity as a means of finding out information, not just as entertainment channels. Shrewd internet marketers have realized that posting engaging, informative, and entertaining videos online is one of the most effective ways to drive traffic to a website, or make viewers remember a particular brand. By following a few simple rules, you can make sure your videos are an effective and valuable addition to your marketing strategy.
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Reference books in a library are chosen with great care. Librarians realize that patrons will often go to a reference source as the first, and often only, step in researching a subject. That source should therefore be the best.

A physician’s website should include a section that links to several carefully selected online reference sources. As with any publication, book or electronic, some sources will be stronger in some areas than others. For this reason, this section should provide as wide a range of sources as possible.
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At Horton Group, we believe in positive, beneficial communication, both within our project management team and in communicating with web design clients. When both parties engage in respectful, persuasive communication, we are able to achieve a mutually developed, middle ground solution. The best way that we have found to create cooperative relationships is through fostering a positive sentiment. People may forget precisely what you say or do, but they will remember the way that you make them feel.  read more »

When – not if, but when – your patients search on their own for information on a particular suite of symptoms or a specific condition, they will invariably use the Internet. Not only can everything can be found on the Internet, but anything can be found there. Inevitably, they will come across web sites that offer confusing, questionable, misleading and even dangerous statements. Your website, presenting your views on health subjects, qualified by your education, training and experience, can cut through the disorganized and overwhelming amount of information available to patients.  read more »