Once the strategy has been fully implemented, and new data has been collecting, we do a thorough analysis. This usually takes between 30 to 90 days, especially for a new brand. We use valuable metrics to determine whether any elements of the strategy need to be adjusted, refined or rethought. At Horton Group, we rely on statistical data to gauge user habits, industry trends and strategy successes. We are always looking for ways to improve, manage and attain your goals. Your Project Manager will assess the performance of our strategy and deliver a report at the end of each quarter, respectively.
Analysis is an essential, yet often forgotten step to ensuring success in your content marketing initiatives. Take time to review what content is performing best, what topics are resonating with your audience, and what channels are producing the greatest return. Informed content strategies that generates results need to evolve over time.