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The Importance of an Inviting Homepage

Website design is difficult. There is a lot that goes into it beyond a slick image. This is especially true for businesses. E-commerce and other business sites need to balance multiple factors. How many pages should I have? Where do I put the contact forms? How much information should be included up top? Is the navigation easily understood?

These questions can be answered as the visitor makes their way through your website. The one thing that remains constant is the need for an inviting, well laid-out, and attractive homepage.

But why is this seemingly simple part of the website so important?

Here’s what your website stands to gain from a quality homepage.

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