The average user spends 40 minutes per day on Facebook—more than any other platform! And during these 40 minutes, Facebook users have proven themselves to be quite receptive to advertisements in the newsfeeds. That’s where we come in.
With nearly 1.5 billion active monthly users, Facebook is, indisputably, one of the best tools that we have at our disposal as marketers. 1.5 billion is more than the entire population of CHINA! However, this number may actually be much bigger, as 25% of all non-users reported using somebody’s else’s Facebook account regularly.
This staggering user volume has given Facebook the ability to develop alarmingly effective ad targeting software. As Facebook becomes larger and more complex, so too does this interface, which is why staying up-to-date with the changes in Facebook’s various algorithms is critical.