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Nash Painting

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Are you curious how effective inbound marketing actually is? We can tell you about it all day long but sometimes it takes a real-life example to illustrate the potential benefits of a service like inbound marketing.

There are many different metrics that can point toward a successful inbound marketing campaign — page views, low bounce rate, keyword rankings, etc. But there’s really only one metric that truly matters, and that’s lead generation. Are you getting new customers?

In this case study, you'll see how modern website design and professionally executed inbound marketing can change lead generation for an acclaimed Nashville business.

Horton Group's Logo Design Look Book

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Your logo is important. It becomes synonymous with your company. It’s attached to your products, your marketing, your website, and anything else that becomes customer-facing. You want to have an image that not only aligns with your business’ brand, but also one that simply looks good.

But how do you know who to trust with this important task? Horton Group has helped numerous businesses find the logo that best aligns with their goals, ideals, and desires.

In this free look book, you'll get over 20 examples of logos designed by Horton Group for companies and organizations of all sizes in a variety of industries.

Beginner's Guide to Inbound Marketing

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People don’t like to feel like they’re being sold something. It’s much more effective to find a way to draw potential customers to you. There are a variety of ways you can accomplish this, but when it comes to internet users, inbound marketing can’t be beat.

Strategic planning, expert execution, and an attention to detail are just a few of the skills you’ll need. Don’t worry — it might sound like a lot but you can do it.

In this free 7 page eBook, you'll learn about the basics of inbound methodology and specifics regarding each stage of the inbound process.

Top Newsletter Tips for Non Profits

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Newsletters are very important for nonprofits and other businesses. Your supporters want to stay informed with what you’re up to. Not only that, your newsletter is a great way to let people know how they can best get involved and help as much as they can.

However, these important communications require tact. It’s very easy for someone to opt out of a mailing list. You don’t want that to happen. So you need to make the most of this opportunity.

Our concise and to-the-point guide targets nonprofit organizations, but our data-driven tips apply to any businesses or organizations looking to connect with content.

6 KPIs To Make Your Boss A Marketer

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Marketing KPIs are what’s standing between you and a successful marketing campaign. Well, not really but it’s easy to see how the argument could be made. KPI stands for Key Performance Indicator, and it encompasses a variety of metrics that your business can use to see how well you’re doing in your marketing campaigns. 

So how do you prove your campaigns are working and creating a beneficial return? What do you have to show for all of your hard work?

In this free, 10-page guide, you will learn about the six critical marketing KPIs your boss actually wants to know.

Inbound Marketing Pocket Dictionary

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One of the main obstacles to learning a new skill is decoding the specific language used in its practice. Inbound marketing is no different. There are many terms that might sound like a new language right now, but it doesn’t need to stay that way.

The experts at Horton Group have compiled 55 of the main terms you should know as you enter the wonderful world of inbound marketing. Learning a new skill doesn’t have to be confusing. Knowing the language makes it exciting!

Download the pocket dictionary today to ease your transition from traditional marketing into inbound marketing.

Social Media Checklist

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Everyone is on social media. It’s popularity only continues to grow year after year. It’s a great way to keep in touch with old friends and catch up with others you haven’t seen for a while. 

You know what else it’s great for? Business.

Your business should be using social media to connect with your customers and create new ones. It can be difficult to know where to begin, what to do, and how to move forward. Does this sound familiar? All you need is a little direction.

If you’re struggling to produce measurable results, our social media checklist can help.