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Press Release Writing

The media release is alive and well and the art of writing a successful one is at our fingertips. Even in this age of new media and inbound marketing, press releases can help you get coverage in local news outlets, trade publications, blogs, journals, and other industry-focused publications. We write media releases that catch editors’ eyes and we use industry-leading software to target distribution.

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Tell Your Story

Even if your story isn’t CNN-worthy, odds are you and your team are doing some pretty great work within your community. Whether you’re hosting a charity event, have just landed an impressive contract, or are announcing a new line of services or products, our media releases and distribution channels are guaranteed to get your exciting news out there.
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BENEFITS OF PRESS RELEASE DISTRIBUTION

NATIONWIDE CONTENT CIRCULATION

  • Professionally written by seasoned content specialists
  • Global distribution capabilities
  • Targets journalists, publications, and search engines
  • Improves SEO and online visibility
  • Boosts company profile
  • Positions your business as an industry leader
  • Viral possibilities

 

What Is A Media Release? 

A professionally written media release, also popularly known as a press release, is a great way to expand the reach of your brand and drive interest to your products and services. Our content team understands what your press release needs and what today’s editors are looking for. We’ll spread the news for you. We use a service called PRWeb to ensure news and updates regarding your company's developments are distributed across the nation to decision makers, journalists, and marketers everywhere.

Performance and Reporting


Using Cision, a global media release distribution service, Horton Group shares your news locally or internationally, using Cision’s immense distribution network. Engage audiences, increase earned media attention, and distribute your press release across multiple channels. Inform major wire services or target your distribution by language, country, or region. Detailed reporting shows you exactly how many headline impressions, full release reads, and your audience engaged with your news.