Sweet Magnolia Tours is a full-service tour operator offering groups and individuals the opportunity to experience Southern tradition in style. They specialize in custom itineraries featuring an eclectic variety of hotel accommodations, attractions, meal choices and step-on guide services.
Objective
Sweet Magnolia Tours needed Horton Group to revamp its existing website to reflect Southern hospitality and charm while adding online booking functionality. The website needed to provide a simple way for visitors to browse and quickly book a tour. Tour packages can be complex and the solution needed to handle different hotels, varying numbers of guests, discounts, packages and custom pricing based on availability and other factors.
Solution
Horton Group built the website using WordPress with custom plugins. The intuitive design enables users to easily find information about tour packages and a custom booking tool provides visitors with the ability to book a tour directly on the website. The booking tool also allows individuals to customize their entire trip by selecting from a variety of attractions, hotels and optional add-ons. Visitors can also find helpful travel tips and ideas through in-depth articles and video content.
