Since 2007, SmartBank has been providing clients across East Tennessee and the Florida Panhandle with smart banking solutions.The company focuses on recruiting the best people, delivering incredible client service and implementing a disciplined approach to lending.
Bank Web Design
SmartBank approached Horton Group with the goal of redesigning its website on the WordPress platform. The website needed to include an enhanced user experience for showcasing the bank’s expansive portfolio of personal and business banking solutions. Horton Group built the website using a responsive theme for multi-device access. Further, we integrated SEO functionality to assist with improving search performance. Additional website features included:
- Live chat customer service integration.
- Mortgage calculator allowing users to determine monthly mortgage payments.
- Content management dashboard for simple content publishing and editing.
- Rotating slideshow for announcing new services and events.
Bank Inbound Marketing
In addition, SmartBank wanted to implement inbound marketing to enhance its visibility in search results. Horton Group’s web marketing team used proven SEO techniques including onsite optimization, business listings marketing, link building, public relations, content marketing and more, to enhance visibility for all SmartBank locations. As a result, SmartBank was able to rank for several of its target keywords and achieve rankings in Google Local Pack.
