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Facebook Recruiting for Manufacturing

  • Strategic Facebook Ad campaign for recruitment
  • Market research and demographic targeting
  • Custom graphics and messaging

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Overview

U.S. Tsubaki is a leading supplier of best in class manufacturing and industrial products. The Portland, TN based company asked Horton Group to create and implement a recruitment strategy to field qualified candidates for a variety of manufacturuing positions.

Problem

Hiring qualified talent in the manufacturing industry has become increasingly difficult and after disappointing CareerBuilder, Indeed, and Monster recruiting campaings, U.S. Tsubaki tasked Horton Group to development a recruitment strategy focusing on their exceptional employee benefits.

Solution

We recommended a strategic, aggressive Facebook recruitment campaign in the Portland, TN market (30 mile radius). We created targeted ads for U.S. Tsubaki's job seeker demographic with an emphasis on creative graphics, engaging content and powerful messaging.

 

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