Hybrid Apps

Whether you run a business, or you are an entrepreneur with a great idea, we would love to sit down with you for a conversation about how our hybrid application development services can help you. We are experts in our field, and we will regard you as the expert in yours.

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Hybrid Application Development

At Horton Group, we are much more concerned with cultivating long-standing partnerships than getting a quick paycheck. For this reason, we are prepared to offer highly-competitive rates and invest time into your project up-front, making sure a plan is set for project success.

When you sit down with our team, you’re going to receive expert, unbiased advice. After you leave, we’ll perform exhaustive research to present you with market analysis and a staged development plan in the form of a proposal. Our rates are very reasonable, but if our services are out of your price range, we will already have provided you with the better part of a business plan. Share it with investors, get funding, come back and talk to us. You’re not going to find an agency more generous, or more reliable than Horton Group.
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Native vs. Hybrid Apps

Introduction to Hybrid Development

Things happen fast in the ever-changing landscape of the technological world. At Horton Group, we are experts in the field of application development, and we understand that you might need some help from us in order to make the right decision when it comes to the world of apps. We pride ourselves on transparency, and we will never sell you a service that you do not truly need.

So, before we address the benefits of hybrid apps and how to know if your company needs one, we’d like to start with something a bit more elementary: what is a hybrid app? There are 2 classifications of apps: hybrid and native.

These distinctions refer to the processes by which the application is built. Every operating system (iOS, Android, etc.) runs on a different coding language, which essentially means that apps need to exist in multiple forms in order to achieve universal compatibility. Creating multiple forms of a single app can be done in different ways.

The first is to build each version of the app from scratch in the “native language” of the operating system. As you can imagine, this method can eat up a large amount of time and resources, but some would consider the results to be worth the investment. Applications built this way are called “native” apps.

The second way to build an app is to identify the areas of functionality where there is seamless overlap between operating systems, and then utilize additional development time to correct remaining areas of non-compatibility. Or, to say this more colloquially, “see what breaks and then focus on that.” Applications built this way are called “hybrid” apps, and are currently leading the market for one simple reason: efficiency.


Who Needs A Hybrid Application?

At Horton Group, clients come first, and 100% transparency is a point of pride. Our goal is to make sure that you make the right decision for your business, regardless of how it affects our bottom line. We strive to deliver the tools that our clients needs and, when necessary, the education necessary to make the right decisions. The decision to invest in the development of a hybrid app is significant. Here are 3 indicators that it is the right choice for your organization…

  1. Your Employees Work In-The-Field

If you have employees who need fast, offline access to your organization’s web-based resources while they are in-the-field, then you probably need a hybrid app. This can be a powerful tool for organizational efficiency and quality assurance.

  1. Your Organization Needs Offline Access To Data

Hybrid apps can be used as internal productivity tools for organizations who need secure access to important data sets, come hell or highwater. Hybrid apps offer offline access to these data sets, as well as quick up-times to keep your team on track.  

  1. You Have Budgetary Constraints

“Hybrid” apps aren’t just the best option in the world of applications; they are also the most cost-efficient option. This makes them a top-pick for organizations with financial constraints, such as start-ups and non-profits.



Why Do Apps Require So Much Maintenance?

Because the world of technology moves fast! The product lifecycle for PCs and mobile devices is extremely short, and it’s getting shorter all the time. Every month there are new devices being released into the marketplace. Your app needs to be optimized for all of them. Even businesses using apps only for internal purposes must keep up with this break-neck pace under the modern, BYO-Device paradigm.


Our Clients Are Long-Term Partners 

At Horton Group, our clients are more than just customers—we strive to cultivate long-term partnerships. Your app will require on-going maintenance and we are happy to take care of it on a retainer basis. However, in the framework of these partnerships, flexible cost structures will always be on the table. You can trust us to make sure that you are always getting the work you need for a price you can afford.