The construction of your digital marketing strategy has a direct impact on your conversion level. That's why you need a team of experts who understand how to turn your goals into a reality. Guiding each user on the right buyer's journey with appropriately place call-to-actions successfully converts leads into consumers.
The estimated number of online users is in the billions. So much more business is being conducted online, and your website is the first impression a user has with your brand. The goal of your site is to entice engagement and convert users into life-long advocates of your company. A credible website makes it easier for new leads to trust your products, services, and ethos that can lead to monetizing transactions.
At Horton, our web design team develops websites and eCommerce stores that are conversion machines, built with tools like HubSpot, WordPress, BigCommerce, and Squarespace.
Video content has skyrocketed as some of the most relevant content to add to your digital marketing strategy. It's an excellent opportunity for businesses to engage with a vast audience in a compelling way. The value of a video has been revolutionizing the world of digital marketing, and the Horton Group can help you develop custom videos and set-up a streaming platform to provide your visitors with a unique experience. The result is shareable content your users will want to engage with and help you promote brand awareness.