Website Content Creation + Content Marketing
Knowing that clear and informative content has the power to boost SEO and guide website visitors into the sales stream, the Kenny Pipe & Supply worked closely with Horton’s content writers to generate copy that speaks to a wide range of buyer personas including property developers, municipal employees, contractors, facilities managers, interior designers, homeowners, and more.
With both SEO keywords and readability in mind, we delivered reader-focused and industry-specific copy that promotes organic rankings and demonstrates the depth of the company’s work. Social media promotions, social posts, informative blog content, newsletters, and email campaigns all work to generate traffic and leads and to promote conversion.
CTA and Landing Page Design
In keeping with the website’s clean aesthetic, HubSpot Marketing drives visitors to conversion. Knowing that their customer service is one of Kenny’s greatest assets, the website encourages visitors to connect with the amazing team at Kenny Pipe & Supply using the clear CTAs that drive traffic to the company’s Contact Us page.
Using the HubSpot Marketing tool, the powerful new website helps Kenny Pipe & Supply to more effectively manage its marketing and sales funnel and track buyers through all stages of the buyer’s journey. From attracting visitors to gaining leads, converting sales, and keeping clients happy, HubSpot’s marketing tools and the Horton inbound team supports Kenny’s marketing efforts.