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Websites For Manufacturing

Founded in 1992 by Bill Kenny, Kenny Pipe & Supply is committed to providing residential, commercial, and industrial clients with the best service and products available in the plumbing supply industry. Headquartered in Nashville, the top-rated plumbing wholesaler has eight branches throughout the United States and is a proudly family-owned and operated business. 

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Requirements

  • HubSpot Inbound Marketing
  • Custom Squarespace Website Development & Design
  • Website Content
  • On-site SEO
  • Compelling Calls-To-Action
  • Landing Page Design
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SERVICES & HOW HORTON HELPED

Website Design + HubSpot Inbound Marketing

Kenny Pipe & Supply is one of the largest plumbing supply wholesalers in the country, but their previous website did little to convey the scope of their inventory nor their deep commitment to customer success.

We developed a custom Squarespace website that not only highlights their commercial, residential, and industrial capabilities but also shines a spotlight on Kenny & Company’s beautiful Nashville showroom. The mobile-first website delivers technical information about industrial PVF as beautifully as it shares dream kitchen ideas.

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Website Content Creation + Content Marketing

Knowing that clear and informative content has the power to boost SEO and guide website visitors into the sales stream, the Kenny Pipe & Supply worked closely with Horton’s content writers to generate copy that speaks to a wide range of buyer personas including property developers, municipal employees, contractors, facilities managers, interior designers, homeowners, and more.

With both SEO keywords and readability in mind, we delivered reader-focused and industry-specific copy that promotes organic rankings and demonstrates the depth of the company’s work. Social media promotions, social posts, informative blog content, newsletters, and email campaigns all work to generate traffic and leads and to promote conversion.

CTA and Landing Page Design

In keeping with the website’s clean aesthetic, HubSpot Marketing drives visitors to conversion. Knowing that their customer service is one of Kenny’s greatest assets, the website encourages visitors to connect with the amazing team at Kenny Pipe & Supply using the clear CTAs that drive traffic to the company’s Contact Us page.

Using the HubSpot Marketing tool, the powerful new website helps Kenny Pipe & Supply to more effectively manage its marketing and sales funnel and track buyers through all stages of the buyer’s journey. From attracting visitors to gaining leads, converting sales, and keeping clients happy, HubSpot’s marketing tools and the Horton inbound team supports Kenny’s marketing efforts.