Google Adwords PPC
Following website SEO implementation, our team used the same research and knowledge to develop a successful Google Adwords, Pay-per-click (PPC) strategy that generated clicks and converted website visitors into over the phone and in-store sales.
With a recommended budget of $2500 per month, our SEO team was able to set up over 220 ads targeting specific keywords, products, and services. Not only that, but the Google Adwords PPC campaign brought over 350 click-to-call phone conversions, boosting the average conversion up by 4.5% percent.
Ultimately, we focused on keywords that emphasized the company’s phone, eyeglass, watch, and jewelry repair services. It was our goal to increase click-through rate (CTR) by 25% for the top ten targeted keywords and phrases through search.
During our first three months with the client, website visits increased 41%, the number of visitors increased 34%, and page views rose to 38%. Using Hubspot’s Website Grader tool, the website’s performance score improved from a middling 76 to an impressive 84 and the CTR rose to nearly 44%. When compared to the previous quarter, search provided a positive dent in overall digital traffic to www.fastfixtn.com. Paid search increased traffic by 15% and organic search, by a whopping 25%.