2020 Digital Marketing that ROCKS!
There’s a reason Nashville has shown amazing growth over the last decade. Music City has a lot to offer residents, visitors, and businesses. There’s always something interesting going on, something new opening up, and something to do.
However, how do you set yourself apart from the competition while also holding the attention of your audience?
Marketing is a fickle beast. Consumer habits are constantly changing along with newly-available technology. This has left a lot of traditional marketing methods behind and created new opportunities for businesses to engage with their customers - opening the doors to Digital Marketing.
So how do you create a Digital Marketing Strategy?
Horton Group, a trusted and well-established web design agency is happy to give back to the community and local businesses by showing you what you need to create an internet marketing strategy that will increase leads and sales for your business to grow and prosper in Nashville TN.
The best Digital Marketing Strategies for Nashville in 2020?
- Social Media Marketing
- Inbound Marketing
- Google Adwords
- Local SEO
- Email Marketing
- Ecommerce Web Design
Social media is quickly becoming the best way to directly interact with potential customers. Creating a rapport with locals is a great way to get them to become acquainted with your brand.
There are almost 4 billion people on social media throughout the world. Nashville is no exception. This is an essential outlet to target your specific demographic and engage with them.
Frequently updating your business’ social media accounts puts your name and message in front of your followers.
Paid social media ads go another step further to allow you to target those in specific areas with a personalized message, metrics to see how it’s doing, and the ability to adjust your methods moving forward.
Inbound marketing basically flips traditional marketing on its head. Television commercials, billboards, and newspaper ads go straight at potential customers.
Inbound marketing offers potentially beneficial materials such as blog posts, ebooks, and more.
The goal is to organically draw potential Nashville customers to your website. Nobody likes to be tricked or told what to do.
Giving them a reason to visit your website makes it much more likely they will have an interest in your goods and services.
This allows you to prove your worth and your knowledge within your industry while also building trust between you and the new visitor.
It’s incredibly beneficial to get to the top of search results rankings. However, there’s another position even higher on the page. These are the paid slots that relate to specific keywords.
Google Adwords is a great way to direct a strategic effort toward targeting searches relating to your industry.
Over half of online shoppers research their purchases on Google. They’re already going there with the desire to make a purchase and find a business to fit their needs.
Local searches are beneficial and this is a great way to get your name to the top of them. Adwords campaigns are traceable, adjustable, and flexible to your current needs.
The last two years have shown a 900% increase in local mobile searches for nearby businesses. This is a great example of how new technology is changing customer habits.
And where are you going to be on these search engine results rankings when your potential customers conduct a search for your industry?
Search engine optimization (SEO) runs through all aspects of your web design.
The copy on each page is obviously important, but search engines are taking a lot more into account than keywords these days. Image alt-text and backlinks are just a couple examples of the multi-pronged effort necessary to get to the top of these results.
About 3.9 billion people used email services in 2019, and this number is projected to grow. Inbound marketing offers such as ebooks can help expand an email list.
This can be used to alert customers to new offers, provide links to new content, or even simply remind them that you’re available to help them when they’re ready.
Email marketing is a direct way of communicating with potential customers.
Following up with customers that didn’t complete checkout can be all the motivation they need to complete the process. Alerting local Nashville customers to events and sales, for instance, can increase the headcount at your business.
Marketing efforts aren't going to amount to much without a well-designed website to back them up.
Your website is your homebase.
This is where most people are going to learn about your brand, your offerings, and how they can interact with you. Is your website set up to facilitate these interactions?
Even brick-and-mortar Nashville businesses are going to benefit from a well-designed ecommerce website. This is your online salesperson.
It represents your company as a whole and can vary in its effectiveness depending on something as simple as if the customer can easily find what they’re looking for.
Taking this into account will drastically improve the effectiveness of your local Nashville marketing strategies.