Horton Blog

Understanding how to Target Your Audience

Kalleigh Kaiser
By Kalleigh Kaiser - September 08, 2021

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Did you know that it takes about 50 milliseconds for visitors to form an opinion on your website. With that in mind, your web design and digital marketing can impact your reputation and could make or break your business. When it comes to your website's content, keeping your ideal consumer in mind will prove to be important. This means your business will need to have a clearly defined target market incorporated into your digital marketing strategy. 

When it comes to a continuous project such as building your website's content that speaks to your consumers, understanding your target audience is integral. When defining your target market for online marketing, there are a few things your business should consider. If you’re still unsure of where to begin, connect with Horton Group's web design company to get an expert opinion on your entire digital marketing strategy.  

Here’s how to understand your online target market:

  1. Think About Your Current Online Customer
  2. Analyze Your Competitors' Websites
  3. Think About Your Offered Services
  4. Dive Into Your Online Demographics
  5. Think About the Thought Process of Your Customers
  6. Think About Your Target Market Options

Think About Your Current Online Customer

You need to remember that there are multiple ways to define an ideal customer when you're learning to understand your target audience. If you want to create a new niche ideal customer, make sure you look at your existing customers. What are the reasons your customers buy from your company? Consider their unique characteristics and interests. Identify your top clients and learn why they are so valuable. Your ideal customer base can be formed by doing this, which can help you direct your marketing efforts. 

Analyze Your Competitors' Websites

It can be very helpful to look at what your competitors do and how they market their business when building your own. Though you may not want to copy what your competitors do exactly, you can observe how they interact with their customers. Analyze who your competitors are targeting and how they go about their marketing plans to better influence the marketing approach your team will take. As a result, you may also have the chance to reach niche audiences your competitors might have overlooked. 

Think About Your Offered Services

Analyzing your current products or services is an important step in defining your target market. Put everything you can offer your ideal customers in the form of a comprehensive list that explains how it will benefit them. Identify those who need the benefits that your business can provide once you have listed out your offerings. 

A customer that can reap the benefits from your types of services could be in a different location than you had previously been advertising to. Keeping your niche offerings in mind when looking for the right customers can be influenced by geographic location and much more. That’s where demographics come in handy! 

Visit Horton Group for help building your intuitive website design today!

Dive Into Online Demographics

It can be very helpful to examine the demographics of your current and ideal customers when planning out your marketing strategy and defining your target markets. In this way, you will have an idea of who could benefit from your services, and where they are located! 

When trying to understand your ideal target audiences, try to think about the following factors:

  • Age 
  • Location
  • Gender
  • Income level
  • Education level
  • Marital or family status
  • Occupation
  • Ethnic background

Think About the Thought Process of Your Customers

Like statistical demographics, seeing what your ideal customer base is like on a psychological level is also very important, and can play a huge role in converting leads into customers. Quantitative data of an ideal client can often prove to be less important than characteristics of your ideal target audience. 

Analyzing the psychographics of your ideal customer can offer you a lot of insight as to how to word and structure your digital content. That includes your website design. Things you may want to consider when understanding your ideal target market are as follows:

  • Personality
  • Attitudes
  • Values
  • Interests & Hobbies
  • Lifestyles
  • Typical Buying Behavior

You need to consider how your products or services can be integrated into the lifestyle and purchasing habits of your target consumer. How do you make your business more appealing to the psychographics of your clients? Where do your ideal customers go to find out about you? What are the best methods for gaining access to these markets? By answering these questions, you will not only be able to establish your company's target audiences, but you will also be able to build a successful marketing strategy. 

Hiring Your Marketing Partner

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then outsourcing your marketing needs might be the right move for your business. At Horton Group we provide web design services, SEO and digital marketing all in-house with full support. 

Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! 

Click here to see how Horton Group can help you!
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