Social Media Marketing is Still Relevant in 2020

There are so many tools available to companies that it can be difficult to keep track of the most useful means of communicating with customers. It might be tempting to continually try new things and stay on top of emerging trends. This definitely has some benefits, but it shouldn’t come at the cost of methods that have been used for a while.

Performance will dictate which methods of marketing should remain. Print advertisements have been around for a very long time but their reach is quickly dwindling. And when it comes to the digital age, the argument can be made that social media marketing has been around for a long time as well.

Things seem outdated after a couple months in the world of the internet. Social media is just about as old as the internet itself. And when it comes to the short attention span of the internet, two decades might as well be a century.

Social media marketing, despite its age, continues to be a valuable asset to a company’s marketing strategy. Here’s what you need to know about social media marketing in 2020.