Small businesses rely on their budget, and in many cases, growth and advancement rely largely on making reasonable investments that result in bigger profits. Sometimes, decisions are determined more by what is affordable, and less by what is ideal. In many instances, budget limitations can steer a small business to invest in things that can cheapen the image of a brand, such as primarily using stock imagery to represent the face of the company, instead of hiring a professional photographer. When it comes to brand marketing, blogging, or any other type of online advertising, stock images seem easier, relatively inexpensive (and in many cases, free) and don’t prompt any interruptions, like a photographer would require. This can result in a negative image for a brand, and it may be costing you more than money. Here are 5 ways that stock images, versus investing in proprietary photos, logos and icons for your business, can cause potential setbacks for your brand image.
Small businesses rely on their budget, and in many cases, growth and advancement rely largely on making reasonable...
All experienced marketers know that using the right image can skyrocket a web page's conversion rate. However, custom...
Leave a comment