Horton Blog

The Facebook Outage: What you Need to Know About 24/7 Digital Website Support

Kalleigh Kaiser
By Kalleigh Kaiser - October 07, 2021

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Were you affected by the recent Facebook, Instagram and WhatsApp outages? As a marketer in the digital field, you likely were! By internet standards, the Facebook outage was significant, although the cause was unclear. Starting at noon ET on October 4, 2021, Facebook and all its apps, such as Instagram and WhatsApp, went down for an apparent Domain Name System malfunction, and no one was able to access the apps or websites.

These websites and apps not only have their own individual purposes such as sharing content with your friends and families, but these also play a key role in business online success. With a variety of digital marketing tools and platforms, the downtime that these app outages caused definitely ruffled a few feathers. 

“When Facebook goes down, it’s not just the 2.8 billion daily users across its apps that can’t access the platform. There are millions of advertisers running campaigns on Facebook Ads Manager that run into trouble making their ad spending goals. Facebook made almost $85 billion in ad revenue in 2020, which amounts to about $233 million a day flowing through its system.”

While this isn’t the first time marketers have witnessed website downtime, it is one of the first known situations in which a few prevalent platforms built to serve the marketer and business shut down for a long period of time. 

With this in mind, businesses and digital marketers should understand the importance of 24/7, full website support services. Maintaining a responsive site is not only important for your business to reach these potential new customers, but also important to ensure your current customers get the help they need within an ever changing digital world. 

Here are some reasons why continued support after launching your website is important:

1. Full Security & Digital Support

2. Regular Online Maintenance

3. Website Modifications

4. Digital Marketing Strategy 

Full Security & Digital Support

As billions of users and marketers utilize platforms such as Facebook, the fear that came with the recent website downtime was heavily apparent. With concern regarding the safety of business data, revenue and more tied up in this platform, the importance of cyber security is more relevant now than ever before. 

While the cause for downtime is still not entirely known, cyber attacks have become more advanced and prevalent. This means that the security measures you take to protect your data and information on your business’ website are also becoming more important. 

Here at Horton Group, our website development team provides business with 24/7 digital support and protection. Some of our security tactics include servers with dual firewalls, limiting login attempts, security software, patch management, and more. 

Full Online Security & Support can: 

  • Update Website Softwares
  • Improve Website Speeds
  • Fix HTML Errors 
  • Update Broken Links
  • Backup Files in Case of an Attack 
  • Ensure Online Consistency
  • Develop New Digital Content 

Regular Online Maintenance

Technological development continues to grow rapidly in the world we live in today. The specifics that businesses must take into account will change constantly as new devices and updates are launched. This is especially true as current marketing platforms such as Facebook are seeing varied issues or are even beginning to fade out of the limelight. 

The speed at which these advancements come and go can quickly leave your website behind if it is not supported and maintained appropriately. The optimal operation of a website depends on preventative maintenance and diagnostics. In addition to cyber security, updating plugins, analyzing website data, and troubleshooting problems that appear along the way should be included in your website maintenance plan.

Horton Group offers 24/7 emergency engineering support in addition to web design services. Our webmaster support team is available should you find your website isn’t operating as cleanly and efficiently as you would like. We know these instances can drastically affect the experience of your visitors and work to solve them quickly.

Contact Horton Group to build and maintain your responsive website today!

Website Modifications

As we’ve said, technology is always continuing to evolve and change. With that, so will your business. Avoid getting left in the dust when it comes time to make important changes to your digital presence. As your business experiences growth such as new locations or new products and services, fully supported website modifications will need to be made. 

An updated website portrays your business in the best possible light. With the help of a 24/7 digital support team, your business can mitigate downtime, increase productivity, boost revenue and ensure that all proper information is up to date online. 

Digital Marketing Strategy

Ongoing support should also include spreading awareness about your business. What’s the point of having a great website if people can’t find it? Digital marketing is the best way to get your business recognized amongst your potential new customers. 

There are a wide variety of methods that can be employed and tailored to your particular industry and customers. Connect with our experienced Marketing Team at Horton Group today to start working on your digital marketing strategy. 

Are You in Need of a Website Design Partner in Nashville?

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then hiring a good web design partner in Nashville, Tennessee may be the right choice for you. At Horton Group we provide web design services, SEO and digital marketing all in-house with full support. 

Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself! 

Contact Horton Group today to protect your business from cyber security threats, downtime and much more.

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