There are so many tools available to companies that it can be difficult to keep track of the most useful means of communicating with customers. It might be tempting to continually try new things and stay on top of emerging trends. This definitely has some benefits, but it shouldn’t come at the cost of methods that have been used for a while.
Performance will dictate which methods of marketing should remain. Print advertisements have been around for a very long time but their reach is quickly dwindling. And when it comes to the digital age, the argument can be made that social media marketing has been around for a long time as well.
Things seem outdated after a couple months in the world of the internet. Social media is just about as old as the internet itself. And when it comes to the short attention span of the internet, two decades might as well be a century.
Social media marketing, despite its age, continues to be a valuable asset to a company’s marketing strategy. Here’s what you need to know about social media marketing in 2020.
The Benefits Remain the Same
The benefits of social media marketing are the same today as they have been for the last two decades. The first is that participating in social media doesn’t cost any money. Creating and maintaining a profile for your Nashville business is free.
The other steadfast benefit is that it’s simply a great way to reach a lot of people. And this reach can be expanded by utilizing paid social media ads. It remains very possible to reach large amounts of people by continually updating your page, producing content, and interacting with customers, but paid ads are the best way to spread your message.
Promotes Brand Awareness
Your Nashville business needs recognition. You want people to think of your company as soon as they need your product or services. Making sure people are aware of your brand is the first step toward accomplishing this.
Creating continued engagement through social media is a great way to stay fresh in your customers’ minds. This can be done either through direct interactions such as comments or continually pushing out new content.
Influencers Broaden Reach
The social media influencer has become a very useful tool over the last few years. These are people that have a lot of followers on their social media accounts because of their knowledge on a certain topic. Celebrities are another useful and effective type of influencer.
Product placement can be used in association with these individuals to spread the word and enforce the effectiveness of your product or service. These product placements can either be paid or unpaid.
Organic Content Performs Well
While paid social media marketing can be quite effective, people still generally interact more with organic content. Articles, pictures, and updates posted by a company are generally viewed as genuine and engaging to potential customers.
Organic content creates a sense of credibility for your business. It furthers your brand identity while also offering value to your customer. Continually offering organic content can have a wide range of benefits for your social media performance.
More People Use Social Media Than Ever Before
The internet continues to grow. And with it, there are more people on social media than at any point in the past. According to Smart Insights, there are over 3.8 billion people that actively use social media.
The information contained in this chart shows not only a large percentage of the population is active on social media, but that the practice is growing. And beyond that, the vast majority of these people are accessing the information on their phones.
Adapting to New Trends
So how can your Nashville business stay on top of social media marketing? You need to stay on top of new trends as well as make use of paid social media advertising. Here are some trends to implement in 2020.
Increase Social Commerce
Instagram and Facebook make it possible to sell items directly from their platform. Make use of these capabilities to minimize the time between generating interest and making a sale.
Create Video Content
Look at the emergence of platforms like TikTok or the long-lasting staying power of YouTube—people love watching videos. Creating this content will keep your customers engaged.
Social media puts you in direct contact with your customers. Their experience with your customer service on these platforms is just as important as it is in your physical store. Social media is an opportunity to answer customers’ questions and improve their experiences.
Target Your Customers
Paid social media advertisements allow you to target specific groups of people. Why waste money advertising to somebody that can’t visit your business? Make use of this ability and target locals around Nashville for better conversion rates.
User-Generated Content Increases Engagement
It’s become a popular practice to encourage customers to tag the company in social media posts. Then, the company reposts the best ones. This not only encourages customers to essentially advertise for you, it creates stronger engagement with these customers.