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My Holiday Season Buyer's Journey

As I drove North on I-65 to my parents for the weekend and passed the iconic yellow and red landmark of the National Corvette Museum in Bowling Green, I was struck with inspiration for the perfect gift for my father-in-law. He’s a big car enthusiast, so I wanted to get him some laps on a race track or an exotic car rental. He was going to love this! On my iPhone, then later on my iPad and laptop, I feverishly performed multiple Google searches, looked at a variety of websites, read online reviews, checked out social media accounts, and made a list of a few options that I wanted to investigate further.  I was in the awareness stage of my buyer's journey and I didn’t even realize it!

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My Holiday Season Buyer's Journey

As I drove North on I-65 to my parents for the weekend and passed the iconic yellow and red landmark of the National...

Marketing Automation Software

You’ve likely heard it before: technology advances at an exponential rate. In other words, the amount of technological...

Marketing Videos For Your Business

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HubSpot's Changes To Social Media

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INBOUND 2017: Nashville's Agency Learns and Grows

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Brian's Takeaways from INBOUND 2017

“I didn’t know what to expect. INBOUND is massive!” said Brian Hamblen, of Horton Group. Along with colleagues Paige Allen,...

Josh's Takeaways from INBOUND 2017

When you are in the business of selling, you need to develop a structure to maximize revenue. Today's consumers have more...

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