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How Quality Digital Marketing Makes a Difference for eCommerce Businesses

Kalleigh Kaiser
By Kalleigh Kaiser - December 07, 2021

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Did you know that there are close to 24 million eCommerce sites all over the world? As our digital platforms grow more and more every day, expanding into the metaverse and beyond, you’re going to want to ensure your business, services and offerings are easily accessible online. With big block eCommerce giants like Amazon, consumers have endless product availability right at their fingertips.

In order to stand out amongst the crowd and within your market, implementing a viable, reliable eCommerce site into your digital planning will prove to be successful. Whether you’re brick-and-mortar store first or completely digital, it’s no longer sufficient to just have a website where consumers can purchase your products. To learn more about the importance of a quality eCommerce brand, strategy and website, read on.

Here’s what you need to know:

  1. Enhance User Experience
  2. Marketing & Automation
  3. Quality Photo & Video Branding
  4. Use Your Digital Data

Enhance User Experience

As digital buying habits have increased by about 30% in the last two years, it’s safe to say, eCommerce isn’t going anywhere anytime soon. Within your target audience, you’re going to be interacting with consumers of all age demographics. Seen especially within our younger generations such as Gen X, Millennials and Gen Z’ers, digital buyers want to shop and easily purchase products across multiple devices.

In order to enhance your user experience, creating a seamless business to consumer digital market, your eCommerce business must have a reliable website with superior navigation, accessible search queries, and much more.

When you incorporate quality widgets into your eCommerce website, you must have your target consumers in mind. What will make your website more appealing, accessible and rewarding to your customers? It’s questions like these that can direct your decision making process and help your eCommerce business succeed in the digital workspace.

Marketing & Automation

Online shopping can be a tricky game if you do not optimize your website, content, or interact with your consumers. As average online shopping cart abandonment equates to 69.8% within all digital purchases, you’ll want to ensure your customers feel heard. To achieve this sense of community and mutual understanding with your customer base, you will need to incorporate strategic marketing and automation tactics.

Digital purchasing and buying habits are not only influenced by price, checkout process, and shipping time, but by how a business treats their customers online. Just as in a brick-and-mortar store, employees will want to be kind to customers to get them to come back to their store, harnessing a strong, positive, reliable connection with your consumers online can benefit your eCommerce goals. In order to do so, your business will need to tap into the marketing automation mindset.

Driving traffic to your website is one thing, but retaining quality, loyal customers is another.  With seamless eCommerce website designs, targeted, positive marketing content within social posts, blogs, emails or even website copy is the key to recapturing many of these lost shoppers online. A quality eCommerce driven website with supplemental marketing tactics and automation tools can make your website work for you and your customers.

Connect with a reliable Nashville Web Design & Marketing Agency, Horton Group. 

Quality Photo & Video Branding

Within the last two years alone, digital habits have shifted all together. With a focus on more quality video and image content, thanks to big platforms like Instagram, Tik Tok and more, marketers have seen an increase in the desire for quality photo and video branding tactics.

In addition to investing in a solid website foundation for your eCommerce needs, incorporating those quality images and video content can showcase what your business is truly all about. Give your customers what they want, but showing off the best angles, the way your product works, your facilities and so much more. This can be achieved via your website or supplemental content. A digital marketing and website design partner can help you create the strategy your business needs to succeed in the eCommerce world.

Use Your Digital Data

Even the best web designers make certain assumptions when launching a new website. However, the only way to honestly know what your digital consumers want and how they’re using the website is to test it and keep track of those results. Incorporating tools that capture user data can assist in future upgrades to your site.

Not only will this help enhance your business to the consumer audience, but you can gain real insight as to what your shoppers want and make sure that they feel heard. If you don’t have the means to look into click through rates, bounce rates and so much more, a quality digital marketing partner can ensure you understand your data and get the results you need.

Hiring Your Digital Marketing Partner

If you’re looking for a team of industry experts to provide you with the latest resources that will take your business to the next level, then outsourcing your marketing needs might be the right move for your business.

At Horton Group we provide “business-class” web design services, SEO and digital marketing all in-house with full support. We can help your business define your perfect target market and provide your customer base with the right resources. Our number one goal is to deliver affordable, high-end custom websites with a private collection of proven tools and services that give your business the ultimate advantage. Our results are amazing— just see for yourself!

Contact Horton Group today. 

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