8 Easy Steps to Local SEO
Running a successful business is difficult. There are so many factors that go into your bottom line, making it easy to get overwhelmed and forget to market to your local customers with local search optimization.
Local search engine optimization (SEO) is a great method that should be utilized at all times.
Murfreesboro, TN is a burgeoning community making SEO tactics the perfect solution to attracting local visitors. The best part of SEO is that it will continue providing benefits well into the future. Meaning SEO tactics that actively work to attract local visitors will give you the best return for your investment. This is a great time to both build and grow your business in Murfreesboro. And when you do, local SEO needs to play a role in your marketing efforts.
Horton Group, a well-established SEO Web Design Company, would like to help you improve your Murfreesboro website search performance and gain more traffic to your website.
Following is a list of SEO Web Design functions that will increase your results in the search engines and attract more traffic to your website:
- Update your Business Listings
- Keep Your Website Clean & Fast
- Use Optimized Headers
- Responsive Web Design
- Provide Fresh Content
- Get Reviewed
- Create Location Pages
- Contact a Local Murfreesboro SEO Web Design Company
1. Update Your Business Listings
The first thing you need to do is make sure your Google My Business account is up to date.
Every Murfreesboro business should have a Google My Business Page. This is displayed when someone either searches for your business itself or when you come up in a local search for your industry.
Keep this updated to your current address and contact information, as well as your offered services and hours.
People in Murfreesboro won’t be able to find you if your address isn’t current.
2. Keep Your Website Clean & Fast
People don’t tend to sit around and wait for a website to load anymore. We’ve grown to expect a lot more out of our internet experience.
There are many ways you can keep your website speed at an optimal level, and this will be rewarded with a better search result ranking for your industry.
You only have about fifteen seconds to prove your worth to a new visitor. You don’t want a large portion of that time spent waiting for your website to load.
3. Use Optimized Headers
Headers help search engines know what your content is about. Beyond that, it helps direct a reader’s attention which makes it easier for them to find what they’re looking for.
There are numerous tools that can be used to find the keywords that are applicable to your business, but you can also brainstorm them yourself to get started.
How would you find your own services? What search queries do you feel you can answer?
Include the content that you believe will answer these questions, and put the keywords in your headers.
4. Responsive Web Design
There are a wide variety of devices people use to access the internet. Desktop computers, laptops, tablets, and phones will all have their own screen size.
Does your website adjust itself to be easily-viewed on all of these devices?
Responsive web design makes it so your pictures, content, and navigation are all easy to find no matter what screen your visitor is using.
This benefits your Murfreesboro visitors in that they don’t have to fight through awkward displays to find your information.
5. Provide Fresh Content
Local Murfreesboro SEO specialists like the Horton Group will incorporate inbound marketing as a first step to improving SEO performance.
This creates content specifically-addressed to your audience — blog posts, ebooks, videos, and articles directly referencing local events and news stories.
These provide a free service to your visitors and demonstrate your authority in your industry.
It also creates more opportunity for your website to show up on applicable search queries and builds trust.
6. Get Reviewed
Positive reviews are an incredible benefit to a local business.
Customers are more likely to trust the word of someone who was once in their position of researching a new company.
A positive review from a local Murfreesboro customer can convince anybody considering their options to give you a call.
The best way to get good reviews is simply to provide a great service. Beyond that, you can suggest to happy customers to please leave a review if they feel it appropriate to do so.
7. Create Location Pages
Does your business have multiple locations around Murfreesboro or the surrounding middle Tennessee region?
Create pages specific to each location. This improves their likelihood of showing up in local searches.
Include your business’ name, address, and phone number. Include any services specific to that location as well as directions or an embedded map.
Make each page unique if you have multiple locations.
8. Contact a Local Murfreesboro SEO Web Design Company
An all-encompassing, successful SEO campaign needs to make use of all of these aspects. This can take a lot of time, and we understand you have a business to run.
Horton Group is your one-stop shop to improve your local Murfreesboro SEO performance.
We offer inbound marketing, responsive web design, and SEO services specific to your area.
Are you ready to put yourself a step ahead of your Murfreesboro competition?