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Google AdWords: What and Why?

Even the most successful companies depend on marketing to drive sales and grow. Nobody—not even titans of industry such as Mark Zuckerberg or Elon Musk—is exempt from the need to spread the word about their business, nor the difficulties of doing so. It’s hard.

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Google AdWords: What and Why?

Even the most successful companies depend on marketing to drive sales and grow. Nobody—not even titans of industry such as...

Basics On Brand Development

Branding is a term that gets thrown around a lot these days, but do you know what it means? To drill a little further down...

What's Going On With Yellow Pages These Days?

You remember the Yellow Pages, right? The Yellow Pages, for a time, was America’s go-to source for information about local...

Legal Industry: Web Design and Inbound Marketing Case Study

At Horton Group, we spend a lot of time evangelizing the virtues of Inbound Marketing. We’re believers! However, every once...

Drupal 101: What It Is, How It Works, Who It’s Good For

If you are in the market for a new website, the research process can be pretty overwhelming. There is no shortage of great...

What Are Citations & Why Do They Matter?

As we venture forward into the information age, things are moving faster by the day. No business can afford to be left...

What is Video SEO?

You may or may not be up-to-speed with the current best practices for SEO. This is a highly technical area and, as is true...

Content Marketing vs. Inbound Marketing

We get this question from time to time. Yes, terms like these can be confusing. Don’t worry—you’re not alone! The...

How Buying Has Changed & How You Can Take Advantage

Let’s start with something basic: the Buyer’s Journey.  Ever heard of it?

The Buyer’s Journey is a conceptual framework...

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