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ADA Compliance Development

The Americans With Disabilities Act (ADA) takes steps to ensure that people with physical and cognitive disabilities have access to the same services, accommodations, and facilities as the rest of the population. This set of regulations applies to both the public and private sectors, and includes specific stipulations for websites and eCommerce.

Horton Group is a full-service web design and digital marketing agency, and we are well equipped to help your business make the jump to ADA compliance. Doing so will not only eliminate a large degree of legal liability, but will also connect your business with an entirely new group of consumers. It’s a great way to grow your business and eliminate risk!

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What You Need To Know About ADA Compliance

The Americans with Disabilities Act (ADA) was originally passed in 1990. However, it has continued to be updated since, most recently in 2016, in order to keep up with the changing landscape of American commerce. This includes websites, and that’s where we come in.

Gaining ADA compliance can be confusing because there is no official certificate or stamp of approval that businesses can obtain to “check it off their list.” Rather, ADA compliance is about due diligence. Businesses need to follow the set of guidelines and best practices set forth by our legislature to make sure that they are maintaining compliance. Doing so will serve to eliminate risk of liability in the event of a law suit.  
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ADA Compliant Websites

How We Approach It

We at Horton Group are experts when it comes to implementing and integrating ADA-friendly protocols into websites and digital marketing efforts. Obtaining ADA compliance is a complicated process, but here are a few of the ways that we do it…  

  • Ensuring that all Java-based elements are 100% compatible with assistive technologies
  • Giving alt tags to every image file, video file, audio file, and plug-in
  • Providing clear alt descriptions to explain the purpose of objects above
  • Creating real-time captions for videos, as well as following embed protocols
  • Providing links to resources for people protected under the ADA
  • Making sure that there are no images or graphics that could create a flashing or strobe-like effect
  • Build “skip navigation” functionality for text reader programs
  • Creating and linking to a disability-accessible page with appropriate resources
  • Writing detailed text descriptions to accompany complicated graphics, images, or videos
  • Providing explicit alternative explanations of links attached to non-traditional web elements  
  • Implementing <th> tags for columns and rows in data tables
  • Ensuring that all <area> tages contain appropriate alt attributes
  • Using the LABEL element when form controls require text input


Risks Of Getting It Wrong

Failing to comply with the ADA will make you legally vulnerable. If you haven’t taken steps to ensure that your website is optimized for complete accessibility from every demographic protected in the ADA, you are at risk of being sued, and losing.

Who Does ADA Compliance Connect Your Business With? 

The Americans with Disabilities Act advocates on behalf of some of the most vulnerable members of our society. It is undeniable that taking steps to ensure complete accessibility for people who are living with a disability is the right move, but ADA compliance is more than just charity; it’s an opportunity.

Taking steps to connect with consumers who are living with disabilities will help your business tap into an entirely new consumer base. Becoming an advocate for people protected under the ADA also has the potential to plug your business in with new parts of your local community, thus raising your profile. To learn more about how ADA compliance can help your business grow, we’d encourage you to reach out to us and ask!


ADA Compliance For Financial Institutions

Thanks to a wave of lawsuits over failure to comply with ADA regulations, financial institutions around the country have been taking steps to limit their liabilities. Because so many Americans with disabilities depend on financial institutions on a daily, weekly, and monthly basis, non-compliance with the Americans with Disabilities Act is a huge liability.



ADA Compliance For Healthcare Organizations

Organizations working in the healthcare sector have a great many people with disabilities who actively depend on their services being 100% accessible to them. This means that complete ADA compliance is, increasingly, an ethical and legal priority for industry leaders. Don’t let your organization be left behind!