Social Media to Promote and Personalize Your Business
We all lead very busy lives. Too often in meetings, I hear phrases like “I don’t like Facebook” or “I don’t have the time to play around with all that social media stuff.” The problem with this school of thought is that it will come back to bite you in the long run. Saying you aren’t interested in social media platforms is like saying that you aren’t interested in helping your business grow or garnering new customers. The unique services these platforms offer are distinct and deserve to be noted. read more »
Social Media Seminars :: What You Can Expect
I love a good seminar as much as the next gal. I learn a lot, I leave inspired, and I make new goals that I promise myself I will execute. Fortunately, there are a lot of educational opportunities for social media right now. A good Facebook presentation can entirely turn your marketing strategy into a more streamlined, modern, and effective strategy. read more »
Twitter Tips!
Email Marketing and Social Media Marketing: Why They're the Same
Email marketing is an inexpensive way to gain new customers and increase your sales revenue. Unfortunately, Email marketing is not self-evident. In other words, it’s very easy to get it wrong. Marketers need to understand that Email marketing is not traditional marketing. Email marketing is social media marketing. In other words, sending out random Emails will not produce the results you’re looking for. If you want your campaigns to be successful, you need to know your customers. What do today’s customers want? read more »
What is social media?
At the most basic level, the spread of information begins with a story between neighbors. Social media is the umbrella that hovers over the multifaceted web of online sidewalks taking customized information to neighbors all around the world. Social Media websites create platforms where people can connect by posting their own information and responding to other users information. read more »
CEO Blogs: Best Practices
Why Your Business Needs a Social Media Policy
What started as a fashionable communication tool for young people has turned into an important part of marketing and public relations for many businesses. Social media websites such as Facebook, Twitter, and LinkedIn all have the innate power to influence consumers. But despite this potential for cost-effective marketing, public relations, and customer relationship management, social media does have its drawbacks. As some businesses have already discovered, one unfortunate comment from an employee can have devastating consequences for the company’s reputation. read more »
Plan your online business
Horton Group specializes in modern online marketing tactics and can help your business move from bricks and mortar to an integrated platform. Need to grow? Then plan your online business. We can develop and maintain an effective campaign strategy for any medium. Horton Group understands that there are certain media that may not be ideal for your goals. Here are a few options your online business should consider. read more »
Web 2.0: Web Marketing through Social Media
The internet now drives the way we send and receive critical information. Social media continues to grow in popularity, and allows global connections and interactions to be obtained anywhere, anytime. read more »
Kristyn M. Wilcoxon
Kristyn hails from the great state of Texas with an extensive background in social media strategy & brand management, custom application building & design. Harnessing the power of social media as a tool to share a brand's story, (as opposed to use as a "sitting duck") is of utmost importance to her.
When not working, she can almost always be found with an animal of some kind...although no ducks (yet).
