Email Marketing and Social Media Marketing: Why They're the Same
Email marketing is an inexpensive way to gain new customers and increase your sales revenue. Unfortunately, Email marketing is not self-evident. In other words, it’s very easy to get it wrong. Marketers need to understand that Email marketing is not traditional marketing. Email marketing is social media marketing. In other words, sending out random Emails will not produce the results you’re looking for. If you want your campaigns to be successful, you need to know your customers. What do today’s customers want? read more »
What is social media?
At the most basic level, the spread of information begins with a story between neighbors. Social media is the umbrella that hovers over the multifaceted web of online sidewalks taking customized information to neighbors all around the world. Social Media websites create platforms where people can connect by posting their own information and responding to other users information. read more »
CEO Blogs: Best Practices
Why Your Business Needs a Social Media Policy
What started as a fashionable communication tool for young people has turned into an important part of marketing and public relations for many businesses. Social media websites such as Facebook, Twitter, and LinkedIn all have the innate power to influence consumers. But despite this potential for cost-effective marketing, public relations, and customer relationship management, social media does have its drawbacks. As some businesses have already discovered, one unfortunate comment from an employee can have devastating consequences for the company’s reputation. read more »
Plan your online business
Horton Group specializes in modern online marketing tactics and can help your business move from bricks and mortar to an integrated platform. Need to grow? Then plan your online business. We can develop and maintain an effective campaign strategy for any medium. Horton Group understands that there are certain media that may not be ideal for your goals. Here are a few options your online business should consider. read more »
Web 2.0: Web Marketing through Social Media
The internet now drives the way we send and receive critical information. Social media continues to grow in popularity, and allows global connections and interactions to be obtained anywhere, anytime. read more »
Kristyn M. Wilcoxon
Kristyn hails from the great state of Texas with an extensive background in social media management and application building, creative marketing, branding, PR, graphic design, and copywriting.
Harnessing the power of social media as a true business tool, (as opposed to use as a "sitting duck") is of utmost importance to her. Beautifully crafted and effective email marketing campaigns are another favorite. When not working, she can almost always be found with an animal of some kind...although no ducks (yet).
