Making your website user-friendly and search engine friendly

Consumers, your potential customers, are searching the web and making buying decisions every day. As you plan your web development, you should be aware that these prospects and landing on websites to scan for information, and may only read about half of what they see. They usually are much more interested in getting the heart of the website's message, and may skip over fine print details. For this reason, it is very important to write web content carefully, and write content specifically for how the web is utilized. You should not sacrifice readership with too little, or too much, content. Highly organized website content is also desirable so that visitors can quickly and easily navigate, read and then navigate some more. We call it usuability.

Numbered lists or bullet points lay out information in a way that is visually clear for quick review. Depending on how you want to structure the text, each item in a list can be a hyperlink or not. We suggest that your website should not have so many lists that it ends up drowning the reader in list clutter. Making your website user-friendly and search engine friendly is the goal, and in this game content is critical.