If love is a battlefield, then time tested marketing strategies are Kevin's weapons of choice. His campaign - the hearts and minds of customers everywhere. A diehard disciple of competition at all levels; Kevin is always proving to customers why we belong together. On the front lines of online marketing, he is a 4-star general, helping move customer's marketing efforts forward, surpassing the staunchest of opponents on the way to branding victory. Kevin is well-prepared to equip clients with the best marketing tools and tactics so they can hit their targets with thier best shot.
All advice from spandex clad 80’s rockers aside (props to Pat Benatar), Kevin has years of experience as a sales, marketing and business development professional in a wide range of industries. With an emphasis on enterprise marketing solutions, Kevin has spent the majority of his career partnering with sports teams & organizations, local governments, financial & healthcare institutions and other Fortune 500 companies connecting, promoting and generally winning.
Kevin heads up Horton Group’s business development efforts based in East Tennessee. Prior to joining the team he created an interactive media and fan information solution that served collegiate and professional sports organizations worldwide. He also played an essential role in the conception and development of the leading document management solution within the sports industry, and partnered with ESPN to offer the first solution ever that provided live scores to venues during events.
When he isn’t wrangling in the marketing efforts of Horton Group clients he enjoys golf, following the Tennessee Volunteers, and playing acoustic guitar…though Pat Benatar is no longer on the playlist.