Tips
Web design tips: How to Build a Website
Web design is often best left to the professionals but the website owner is an instrumental participant and ultimately should decide on the look, feel and functionality of the website design. Here are basic, but important steps website owners can take to secure the success of their web design project, and their business.
Creating Web Content For Your Business
You may have heard the saying that "content is king" in the battle of search engine placement. Yet, some web developers and business owners undergo a plan for building a website without a plan for updating it with new content. This is not an effective process for getting godd search engine placement and traffic to your website.
For you, By You The Importance of Writing Original Content
More than eCommerce - Selling Products With Your Website
In times of prosperity and times of economic challenge, your website should be your best salesperson.
I. Reach Out read more »
Social Media tips: "You're Social, now what?"
You have finally done it, you have created social media pages for your business. So now what? If you feel like the dog that caught the car, never fear, we can help you build and maintain your Social Media presence, and actually enjoy it.
1) Establish your new "Social" presence read more »
Conversion? How to make the most of your web design and SEO campaign
We've all heard the saying “It's not the outside that matters, but what's on the inside” and this couldn't be more true then with ranking algorithms. We as a end user see the fancy design and colorful graphics. Crawlers, those mysterious bots who do the “dirty” work, see lines and lines of code and not images and graphics. In that code are clue's as to what your website is about and what can be found there. Not to say a good design is useless as it present's a professional look and feel for a company or person. read more »
Motivational Research in Action: the Brand-Consumer Relationship
Banner ads and pop up windows are so rampant in the Web these days that it seems Internet marketing has forgotten the depth and breadth its real life counterpart extends to. It’s time to take an in-depth, in-focus look into serious marketing that gets serious results. Motivational research and neuro-marketing are not playing the roles reserved for them in Internet marketing. It’s time to reiterate why they should. read more »
Plan your online business
Horton Group specializes in modern online marketing tactics and can help your business move from bricks and mortar to an integrated platform. Need to grow? Then plan your online business. We can develop and maintain an effective campaign strategy for any medium. Horton Group understands that there are certain media that may not be ideal for your goals. Here are a few options your online business should consider. read more »
Effective Website Design: Common Mistakes to Avoid
Having a user-friendly website is vital if you want visitors to stay on your site. If people don’t find what they’re looking for within a matter of seconds, you will lose them and potential sales. Even some professional website designers make fundamental design mistakes that devalue a website. If you want an effective website that positively supports the company or individual, there are some basic design mistakes you must avoid.
Lack of Clarity read more »
Understanding SEO and Making It Work For Your Business
Once your web design is complete, it's time to really get to work! Search Engine Optimization, or SEO , can be a daunting task for small business website owners. SEO rules can change from year to year and an SEO approach that used to work for you can now have little impact. Here are a few SEO tips from Horton Group to help your small business climb to the top. read more »
Drupal for search engine optimization (SEO)
Drupal for search engine optimization (SEO) works very well for several reasons. Drupal allows your business to cover all the essential aspects of search engine optimization such as the title tag, Meta keyword generations, Meta description generators, URL structure, and the output of search engine friendly code. Talk to Google? Yes, Drupal will, plus Bing, Yahoo, MSN and more. read more »
