SEO stands for search engine optimization, defined as achieving an optimal search engine ranking. Whenever you search for information on search engines, the listings that come up on page one naturally get most of your attention. Ranking high on a search engine makes all the difference in terms of website visibility, potential business, and, ultimately, money. If you hate money, then SEO is not for you. If you love mo’ business and mo’ money, you’ve come to the right place because we love SEO. We have search engine optimization packages suitable for everyone. If you want the boring details of how SEO works, keep reading, if not, just give us a call and let’s talk.
Search engines like Google are not programmed to catch every possible grammatical error, but they do scan websites for basic spelling and grammar. As a scanning machine, search engines also seek websites with original content, instead of blotches of "cut and paste" content from other sources.
When Google scans, it gives extra weight to the title, first few paragraphs of text and first few sentences of each paragraph. Think of information arranged hierarchically based on the writing practice of the inverted pyramid. Search engine ranking goes up with keyword-rich, unique text, especially where the text matters most -- yes, where Google assigns the most value. Google’s process runs parallel to the patterns of online readers who tend to scan the first couple of sentences of leading paragraphs, searching for the most useful information.
