You see these crazy checkerboard images everywhere, but may be ashamed to admit you have no idea what they are. No worries, Horton Group is here to explain. The Quick Response or QR Code is a two-dimensional matrix barcode used in modern digital marketing. The image is readable by compatible barcode scanners and the majority of camera-equipped mobile devices. QR Codes were originally developed in 1984 by a subsidiary of Toyota in Japan and are quickly becoming an omnipresent fixture of the marketing and advertsing landscape. If you want to learn more about the history and development of QR Codes, check out this article.

 

QR Codes differs from the dozen or so other two-dimensional barcodes mainly by their design. QR Codes are designed for quick decoding on mobile devices. Additionally, the QR Code matrix is built to hold over 4,000 alphanumeric characters, making the codes perfect for scanning large amounts of information for advertising purposes.

 

QR Codes functionality has expanded to cover almost every area of digital mobile marketing, allowing the transfer of customer contact information with a simple swipe of a finger. Their power in marketing comes through their mystery, playing off people's curiosity. Customers cannot help but use their mobile device to discover what lies hidden within a QR Code’s matrix. The fact that QR codes have only just begun to emerge in Western domestic marketing will put you and your clients on the cutting edge of technology.

 

Because of their large capacity, what a QR Code can display is only limited by ingenuity. Quickly send and receive information through a digital image.

The near universal support of QR Codes on mobile devices and increasing customer awareness makes them the leading choice in two-dimensional barcode marketing. Become an early adopter and talk with Horton Group about your custom QR code today.