Originally invented in 1994 by a Toyota subsidiary to track vehicles during manufacturing, the Quick Response (QR) is a two-dimensional bar code, similar to the one-dimensional bar codes scanned when you’re shopping. QR codes are quickly becoming an omnipresent fixture of the marketing and advertising landscape. Horton Group will be more than happy to help you adopt QR to your marketing strategy. It gets you farther than you can imagine!
The fact that behind one mystic QR code is so much information makes them exciting and attention-grabbing. The codes are designed for quick decoding on mobile devices and can hold over 4,000 alphanumeric characters, making them perfect for scanning large amounts of information for advertising purposes. With only one swipe of a finger, the customer gets access to comprehensive information on everything you want them to know about your business, brand or product.
Horton Group assists you as you adopt and manage QR codes so that you can quickly send and receive information through this small digital image. The QR offers endless options. Tailored to fit your needs, it can do the following: