Creating effective advertising campaigns that reach increasingly sophisticated consumers is probably more challenging than ever before. Many developing businesses simply don’t have the capability to regularly manage an effective advertising schedule.
If you really want to grow your business, hiring an advertising agency to oversee some or all of your marketing operations could be the most cost-effective plan of action. As well as improving brand awareness with conventional advertising methods, an agency can point out worthwhile marketing strategies that have previously been overlooked.
When people talk about advertising these days, it can mean any number of things. From Print to Online, Radio to TV, offline or online Horton Group has you covered.
Social media marketing is a hot topic these days. A recent survey of over 3,000 marketers reported that 89% generated more business exposure with social media marketing than other traditional types of marketing. 64% saw lead generation increase by using social media. 69% of marketers report using social media to gather marketplace intelligence. 62% of marketers using social media reported a rise in organic search engine rankings and 62% of businesses with 10 employees or less reported social media as the cause for reduced marketing expenses across the board.
To navigate the possibilities of the social media landscape, you need an experienced social media marketer on your side. Horton Group has the experience and talent to help you succeed in social media, billboard, radio, television, print or any form of online or offline advertising your organization needs.
If your company does not have strong search engine visibility, pay per click advertising is the fastest and easiest way to show up on search engines, social media sites or any of the thousands of sites that participate in ad networks across the Internet. Horton Group’s paid search managers can launch a new advertising campaign in a matter of days and optimize your campaigns to drive pre-qualified visitors to your site.
Don’t think the only place to reach your target market is online. Digital media advertising may be the new trend in getting the word out, but under many circumstances there is no substitute for print advertising. Newspapers and magazines have a long history in the ad world and will probably be around for some time to come. Print ads are excellent for presenting your brand’s identity in terms of fonts, colors and types of images to establish brand recognition and growth. Print offers the opportunity to target your customers through niche publications in the same way that online advertising does and Horton Group has the experience to make your print advertising work for you.