Meta Tags are a great way to increase your website's search engine performance (SEP).  Drupal can optimize your website by adding the ability to customize meta tags on individual nodes of content.  Meta tags help major search engines, such as Google, Yahoo and MS Search, by designating specific keywords that apply to your article of content.  These meta keywords can highlight key phrases and thoughts that you want to communicate to your visitors as well.  Meta Tags are just one way we use Drupal to improve your website's SEO.